Revlon Canada Skates Into 2025 with New Ambassador Sarah Nurse

The Olympian and Professional Hockey Player joins Revlon as the face of the ColorStay collection in Canada, championing high-performance cosmetics fit for people on and off the ice

TORONTO--(BUSINESS WIRE)--Revlon Canada is hitting the ice and skating into a new partnership with Olympian and professional hockey player Sarah Nurse. Joining Revlon’s growing family of ambassadors across the globe, including Madelyn Cline and Ashley Graham, Sarah will be the face of the brand’s ColorStay™ collection throughout 2025.

“Revlon’s ColorStay range is a staple in my make-up bag, whether I’m gearing up for game day or just living my everyday life,” shares Sarah Nurse. “I’m thrilled to join the Revlon team again, inspiring women across Canada to chase their dreams and do it confidently while rocking a stunning bold red lip.”

“We were fortunate to work with Sarah Nurse early on in her career, and we are so proud to re-ignite this partnership with her,” says Krista Cunningham, General Manager of Revlon Canada. “Revlon was founded as a brand that celebrated a more liberated definition of beauty. One that encourages Living Boldly, embodying action, independence, inspiration and purpose. As a groundbreaking Canadian athlete who inspires women to follow their passions and create change, I can think of no one that better embodies the Live Boldly ethos than Sarah.”

ColorStay, Canada’s #1 longwear brand*, is formulated with skincare ingredients for ultra-comfort and Adapti-Flex Technology, so your makeup moves with you. With no transfer, no fading, and no compromise, it is the ultimate MVP for cosmetic lovers seeking high-performance products with the endurance to last all day – even on the ice. From face and lips to eyes and brows, ColorStay keeps your look on lock.

As part of this partnership, Sarah will be featured across the full marketing mix, including in-store displays, social and digital channels, and events.

About Revlon

An iconic beauty brand, Revlon was founded in 1932 with revolutionary opaque nail enamel and has been sold in Canada since 1938. Today, the brand is regarded as a global beauty leader, innovator, and colour expert, offering consumers in more than 150 countries a range of high-quality colour cosmetics under leading franchises, including ColorStay, Super Lustrous, Revlon Ultra HD and Illuminance. Revlon also offers a wide range of tools for beauty and nail care.

*Revlon’s calculation and conclusion is based on Nielsen’s customized Market Track database for Longwear Colour Cosmetics for 52 weeks ending 12/28/2024, National GB+DR+MM.