Xmars Rebrands to Xnurta, Embracing the Era of AI Agents

Xnurta becomes the first agentic AI-powered advertising software for Amazon & Walmart sellers, brands, and agencies

BELLEVUE, Wash.--(BUSINESS WIRE)--Xmars, powered by SparkX Global, the leading agentic AI-powered ad management platform for brands, sellers, and agencies, today announced its rebrand to Xnurta.

Xnurta’s transformation mirrors that currently underway in the world of artificial intelligence: the rise of agentic AI—a new wave of intelligent agents that autonomously perform tasks and make real-time decisions that are enhanced with new data over time. As Nvidia CEO Jensen Huang noted at CES earlier this year, “the age of AI Agentics is here.”

Xnurta's proprietary AI Copilot is ushering in that new agentic age for commerce brands and agencies. It enhances campaign management by predicting buying patterns and optimizing in real-time. It adapts across platforms like Amazon and Walmart, enabling precise targeting, improved ad performance, and expanded reach—delivering measurable growth effortlessly.

“This is more than just a name change,” said Xnurta CEO, Kashif Zafar. “We wanted this rebrand to capture the evolution of AI, which is going through a seismic shift. Just as generative AI transformed business a few years ago, AI agents are unlocking new possibilities in every industry today. With the support of our AI Copilot, brand managers will be empowered to make creative, intuitive, and strategic decisions. Now they have an AI partner that handles the heavy lifting of data processing, optimization, and tactical execution. We’re excited to have a brand that reflects this agentic future of commerce.”

Xnurta: The Name and Vision

Xnurta is committed to nurturing client transformation with AI, driving success for clients across commerce. Since the company’s inception, it has embraced the spirit of their ‘X’, boldly venturing into uncharted territories in commerce and technology to create groundbreaking solutions for brands.

• X: In a nod to its parent company, SparkX, the X symbolizes exploration and innovation, highlighting Xnurta’s legacy of venturing into uncharted territories.
• Nur: Derived from "nurture," this symbolizes Xnurta’s dedication to fostering growth by helping brands and agencies unlock their potential and nurturing their advertising campaigns.
• Ta: A blend of “transformation” and “AI” this element underscores Xnurta’s dedication to helping brands evolve, using data and AI to optimize their advertising at scale.

From AI Copilot to AI Agents: Elevating What Xnurta Offers to Customers

With the evolution to AI agents, the transformation goes further. AI agents will not only manage advertising campaigns autonomously, but also analyze campaign performance data, put together client reporting presentations, give recommendations, and explain AI actions – they are literally a digital team member.

This is the future Xnurta is building—AI augmented workflow that helps advertisers drive better performance and efficiency.

Driving Results in the Age of AI Agents

Early adopters of Xnurta’s platform have reported remarkable outcomes, such as this case study with Sunnydaze Decor.

• Business Goal Exceeded: With AI's support, Sunnydaze Decor experienced a 408% rise in ad-attributable sales, outdoing their historical record by 95%, and increasing overall ROAS by 27%.
• AI-powered Optimization: Xnurta’s AI Copilot executed 3.3 million campaign changes in two months, a task impossible without AI, equivalent to the work of 156 ad professionals working full-time.
• Timesaving: Xnurta’s AI Copilot saved over 50,000 hours in two months, freeing the team to focus on strategic decisions and other crucial tasks.

Xnurta’s ability to drive measurable success for clients has been recognized as best in class for three consecutive years by Amazon Advertising – and it is the only Amazon Advertising partner to win the Amazon Technology Innovation Award two years in a row.

About Xnurta

Founded in 2018 as Xmars, Xnurta is the leading agentic AI-powered ad management platform for brands, sellers and agencies. Its AI Copilot powers over 2M bidding decisions per day on Amazon and Walmart, while its AMC Hub empowers brands to better understand their data with an intuitive drag-and-drop interface, no-code pre-built models, and custom audience creation. Xnurta is the only Amazon Advertising technology partner platform to win the Amazon Technology Innovation Award two years in a row. Thousands of brands and agencies trust Xnurta to power their eCommerce advertising including Lenovo, Govee, Orolay, Greenworks, Jackery, Anker, and more.

For more information, visit: http://www.xnurta.com