Cushman & Wakefield Adds Premier Team Led by Keith Manson to Lead Northern California Multifamily Capital Markets Practice

Powerhouse team of top producers includes Zachary Greenwood and Mac Watson

SAN FRANCISCO--(BUSINESS WIRE)--Cushman & Wakefield announced the firm has hired a powerhouse multifamily brokerage team to boost its national and regional investor client services and coverage capabilities in the critical multifamily sector in Northern California. Offering decades of top production and experience and consistently recognized among the leading apartment sales brokers within the region, the team is led by Keith Manson, Vice Chair and includes teammates Zachary Greenwood, Managing Director and Mac Watson, Senior Director. The trio will lead Cushman & Wakefield’s Northern California Multifamily Capital Markets.

Manson, Greenwood, and Watson will be based in Cushman & Wakefield’s San Francisco and East Bay offices, the former which is led by J.D. Lumpkin who said, “We are thrilled to welcome Keith, Zach, and Mac to lead our Northern California multifamily capital markets practice. The hiring of this prolific team underscores C&W’s deep commitment to our multifamily platform and our belief in the opportunity that exists to better serve our multifamily investor clients in Northern California and across the US.”

The three-member team all join Cushman & Wakefield from CBRE where they were a top-producing multifamily team for many years. They have arranged numerous transactions in the San Francisco Bay Area, with a focus on the sales of a variety of multifamily and mixed-use assets and including land to develop apartment buildings and condominium conversions/reversions.

Blake Okland, Cushman & Wakefield’s President of Multifamily Capital Markets, said, “With Keith’s leadership, this is an accomplished team that is widely respected for their vast market knowledge, experience, and successful sales execution of multifamily properties. They will make an immense impact to Cushman & Wakefield’s multifamily platform, a vital sector in the real estate industry and for our communities. This outstanding team also reaffirms C&W’s priority in hiring the best talent of services providers having acute client-first focus.”

Manson has been in the investment real estate brokerage business for over 20 years in the San Francisco Bay Area. He has been a Costar Power Broker multiple times and was consistently ranked as one of the top ten brokers for CBRE’s East Bay offices. Prior to CBRE, Manson worked at Wheelhouse Investment Real Estate Brokerage and Arroyo & Coates.

“On behalf of our team, we are looking forward to leading Cushman & Wakefield’s multifamily practice in Northern California and we are prepared to continue delivering successful tailored solutions and investment strategies to create client wins. C&W is a proven, preeminent real estate services firm in Northern California and globally with a world-class Capital Markets platform and a tremendous talent base that my team and I are excited to work with and help continue to foster,” said Keith Manson.

“Anchored by some of the world’s most desired cities and neighborhoods to live, work and play, the San Francisco Bay Area & Northern California region offers tremendous potential for multifamily investors and developers. With the backdrop of a robust millennial labor pool and an aggressively unattainable cost of housing dynamic, ample renter demand continues to drive the need for existing apartment units alongside a heavily under-supplied development pipeline. It is the mission of our multifamily practice to assist clients in uncovering and capitalizing on the opportunities that arise from Bay Area's unique set of market drivers,” continued Manson.

About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 52,000 employees in nearly 400 offices and 60 countries. In 2023, the firm reported revenue of $9.5 billion across its core services of property, facilities and project management, leasing, capital markets, and valuation and other services. It also receives numerous industry and business accolades for its award-winning culture and commitment to Diversity, Equity and Inclusion (DEI), sustainability and more. For additional information, visit www.cushmanwakefield.com.