AM Best and IMCA to Host Marketing Leader Lunch on What Insurance Marketers Should Know About Insurance Data

OLDWICK, N.J.--(BUSINESS WIRE)--AM Best will host a joint presentation with the Insurance Marketing & Communications Association (IMCA) CMO Council, titled, “By the Numbers: What Insurance Marketers Should Know About Insurance Data” on Friday, Jan. 24, 2025, at Noon (EST). Register today.

In this webinar, a panel of insurance marketing experts will:

• Discuss innovative and evolving applications of data and predictive analytics in marketing.
• Highlight key metrics and ratios that insurance marketers should understand to communicate effectively with their peers and stakeholders.

Panelists include:

• Satvinder Kaur, digital, artificial intelligence and marketing consultant;
• Jeff Bair, former head of independent agent marketing and distribution, Foremost Insurance;
• Dave Evans, senior associate, Aartrijk, and IMCA CMO Council member; and
• Lori Chordas, senior associate editor, AM Best.

Attendees can submit questions during registration or by emailing [e-mail]. The event will be streamed in video and audio formats, and playback will be available to registered viewers shortly afterward.

Those unable to attend the live event can still register to receive the webinar playback and transcript to watch at their convenience.

AM Best is a global credit rating agency, news publisher and data analytics provider specializing in the insurance industry. Headquartered in the United States, the company does business in over 100 countries with regional offices in London, Amsterdam, Dubai, Hong Kong, Singapore and Mexico City. For more information, visit www.ambest.com.

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