Digital Wave Technology Features ONE™ Platform at NRF Innovators 2025 Showcase

Chosen as a top 50 tech innovator highlighted at NRF 2025, Digital Wave Technology will demo its game-changing unified data analytical platform and enterprise solutions

PONTE VEDRA, Fla.--(BUSINESS WIRE)--Digital Wave Technology, reshaping retail with its ONE™ Platform, and a leader in AI-native enterprise solutions, today announced that it has been selected to be part of the NRF Innovators 2025 Showcase, during NRF 2025: Retail’s Big Show, Jan. 12-14, New York City.

The NRF Innovators Showcase annually recognizes the top 50 retail tech innovators impacting the way retailers sell and consumers shop. Digital Wave Technology has been selected to feature extensible AI enterprise solutions that drastically improve a retailer’s performance through faster workflows and by maximizing business results. Among Digital Wave Technology’s range of optimization offerings, highlights to be seen in the Innovator’s Showcase include:

• ONE™ Platform — Purpose-built to stand apart in today’s market, this AI/GenAI-native, model-agnostic platform delivers a highly secure and extensible master data model. Designed to accelerate the development of enterprise application software, it addresses retailers’ and brands’ most critical business processes. With robust governance, a unified version of data truth, and configurable workflows across and within solutions, it effortlessly integrates both Digital Wave-developed and customer-built applications. The result? Game-changing analytics and operational efficiency, all while dramatically reducing IT Total Cost of Ownership (TCO).
• Enterprise Solutions — Integrated and extensible, Digital Wave Technology offers value-driven solutions that help retailers and brands grow with AI/GenAI in pivotal areas, including Master Data Management, Product Information Management, Merchandise, Assortment Planning and Promotion Planning, Lifecycle Pricing, Deal Management, Allocation, Order Management, and GenAI Content Management and Marketing solutions.

In addition, Digital Wave Technology will introduce its newest solution at the Innovator’s Showcase: AI PhotoShoot. A new way to manage a photo shoot, the GenAI-based application enables apparel retailers to automatically create photorealistic on-model images and marketing lifestyle visuals. Product images can be tailored to fit diverse body types, ages, and styles. The AI PhotoShoot solution reduces the costs and logistics required for model photo shoots and accelerates time to market, driving faster revenue.

“Going into 2025, the stakes are high for retailers. They need technology partners that understand their unique challenges, help them operate a more efficient business, and ultimately, grow profits,” said Lori Schafer, CEO, Digital Wave Technology. “We are honored to be considered as a must-see technology at Retail’s Big Show.”

To see how the ONE™ Platform and host of enterprise solutions support retailers, schedule a meeting with Digital Wave Technology at NRF 2025: Retail’s Big Show, booth #8106, Jan. 12-14, Jacob K. Javits Convention Center, New York City.

About Digital Wave Technology

Digital Wave Technology is a leader in AI-native enterprise solutions for consumer industries including retail, consumer goods, and healthcare. The company’s ONE™ Platform provides a single source of truth, with Product Information Management (PIM) and Master Data Management (MDM) at the core. Digital Wave Technology’s AI-native solutions improve speed to market, drive rapid product innovation, and increase profitability, productivity, and customer experience. More information: digitalwavetechnology.com.