Xceed Foodservice Group Announces Investment in Acclaim Marketing, Bolsters Management Team with Senior Hire and Adds Industry Veterans to Board of Directors

SAN FRANCISCO--(BUSINESS WIRE)--Xceed Foodservice Group (“Xceed”), a portfolio company of San Francisco Equity Partners (“SFEP”), today announced an investment in Acclaim Foodservice (“Acclaim”), a leading foodservice brokerage company operating in Southern California. The investment marks Xceed’s sixth since the platform was established earlier this year. Terms of the transaction were not disclosed.

Acclaim’s management team will continue to run the company’s operations and have retained significant equity ownership in Xceed. “We have been building a highly focused, best-in-class foodservice brokerage in the Southern California market since 2011,” said Chris Leahy, owner of Acclaim. “Partnering with Xceed will enable us to better serve our customer base by providing a broader service set and footprint.”

Darin Pounds, CEO of Xceed, added, "We are excited to partner with Chris and his entire organization. Acclaim has become the leading local foodservice brokerage platform in Southern California and will complement our geographical reach while allowing us to provide more resources to our clients.”

Xceed also announced recent additions to its senior management team and Board of Directors. Sean Stanley has joined the platform as VP Marketing, Data and Analytics and will lead data and market analysis, client reporting and lead generation. In addition, industry veterans Johnny Hughes, formerly Senior Vice President and Head of Foodservice Sales at Tyson Foods, and Marc Greenberger, Founder and former Managing Partner of Market Performance Group, were appointed to Xceed’s Board of Directors.

"We are thrilled to welcome several highly talented individuals to the Xceed team,” said David Mannix, Partner at SFEP. "Sean has already added tremendous value to the business that will benefit Xceed’s client base, and Johnny’s and Marc’s unique perspectives and experiences will be invaluable to Xceed as we continue to scale the platform’s operations and organization."

About Xceed Foodservice Group

Xceed Foodservice Group is a brokerage organization that provides sales and marketing services to food suppliers within the foodservice ecosystem. Xceed has developed extensive coverage across the U.S. West Coast, Midwest and Southeast, and focuses on providing its clients with localized market knowledge, access and engagement to enable sustained growth in the food-away-from-home space. The platform will continue to expand its geographical reach through partnerships with best-in-class regional foodservice brokerages in complementary markets. For more information, please visit https://www.xceedfoodservicegroup.com/.

About San Francisco Equity Partners

San Francisco Equity Partners is a private equity firm focused exclusively on partnering with lower middle market companies across the consumer value chain. To each of its partner companies, SFEP serves as an extension of the management team and provides both extensive operating experience and a broad network of relationships across the consumer landscape. For more information, please visit www.sfequitypartners.com.