Blackhawk Network (BHN) Launches Roblox Digital Gift Cards in Mexico

PLEASANTON, Calif.--(BUSINESS WIRE)--Leading branded payments provider, Blackhawk Network (BHN), today announced the launch of Roblox digital gift cards available in Mexican Peso (MXN). Roblox is a virtual platform with millions of immersive experiences for people to enjoy together. The Mexico Peso (MXN) Roblox digital gift cards will be available to purchase on Roblox.com/giftcards, providing a seamless eCommerce experience for Mexican consumers.

The new expansion builds on BHN’s existing gift card offering with Roblox, providing its global community with nine popular gift card currency options (USD, CAD, GBP, EUR, AUD, BRL, MXN, JPY and CHF).

Roblox digital gift cards enable users to purchase Roblox, the platform’s virtual currency, which is used to acquire digital items and accessories in specific virtual experiences or in the Roblox Marketplace. Gift cards can also be redeemed for a monthly subscription service, Roblox Premium, which adds a fixed amount of Roblox to a user’s account each month, as well as additional benefits such as exclusive items and discounts. Roblox gift cards will now come with up to 25% more Robux when purchased on web and computer.

“Like in many countries around the world, gaming continues to show incredible growth in Mexico,” said Brett Narlinger, head of global commerce, BHN. “The Mexican Peso (MXN) Roblox gift card offering from BHN helps cater to the evolving needs of gamers and unlocks new possibilities for the future of in-game economies while also helping to foster a new dimension of gifting and community engagement.”

Roblox digital gift cards are available for purchase on Roblox.com/giftcards (terms and conditions apply). All Roblox gift cards can be redeemed at Roblox.com/redeem from a browser.

About Blackhawk Network (BHN)

Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, egifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways. BHN’s network spans the globe with more than 400,000 consumer touchpoints. Learn more at BHN.com.