Chart Food and Beverage Innovation with FlavorSum’s 2025 Seasonal Flavor Guide

KALAMAZOO, Mich.--(BUSINESS WIRE)--FlavorSum, a North American flavor producer, is launching the 2025 Seasonal Flavor Guide for food and beverage developers. The guide's third edition reflects collaboration between FlavorSum insights experts, flavorists, and application scientists. The new edition provides a fresh, valuable overview of seasonal flavor trends across Spring, Summer, Fall, and Winter.

The digital roadmap provides inspiration for seasonal innovations across several categories, including:

• Bakery
• Cultured Dairy
• Gummy VMS (Vitamins, Minerals, Supplements)
• Ice Cream
• Flavored Alcoholic Beverages
• Refreshing Beverages
• Spirits
• Sports and Energy Drinks
• Sugar Confections
• Water-based Frozen Treats

“We know that four in 10 North American shoppers will respond to limited-time foods and beverages,” says Dave Franz, FlavorSum’s Chief Commercial Officer. “Seasonal launches grew +4% annually in the last 5 years, outpacing the -2% CAGR in total new product activity. Designing a seasonal flavor requires an understanding of the fit between the taste profile and shopper expectations. We can support seasonal LTOs with insights, flavor creation, application support, process validation, and commercialization expertise.”

In addition to sharing the top 10 seasonal flavors launched in North America, the guide offers a glimpse into flavors trending in social conversations as the seasons change. Phil a’Becket, Senior Consumer Insights Manager, explains: “One new feature in the 2025 guide highlights changes in each flavor’s ranking from the previous issue, offering more context to help formulators stay ahead. The annual guides always showcase our predictions for next year’s top seasonal flavors. Ten of our 2024 “Flavors to Watch” picks earned top spots in 2025 rankings, validating the trends that are truly taking off.”

Download a copy of FlavorSum’s 2025 Seasonal Flavor Guide here.

About FlavorSum

FlavorSum helps growing North American food and beverage companies go to market quickly and cost-effectively. The company provides flavor solutions for delivering great-tasting products that inspire loyalty among today’s consumers. FlavorSum is a portfolio company owned by The Riverside Company, a global private equity firm.