-

Reply Achieves Generative AI Specialization in the Google Cloud Partner Advantage Program

TURIN, Italy--(BUSINESS WIRE)--Reply, a global systems integrator and consulting firm, announces that two of its companies, Go Reply and Machine Learning Reply, have achieved the Generative AI Specialization in the Google Cloud Partner Advantage Program. This recognition positions Reply among the first partners to reach this milestone, highlighting its capabilities in developing generative AI solutions with Google Cloud’s Vertex AI.

The Generative AI Specialization underscores Reply’s commitment to delivering innovative generative AI solutions powered by Google Cloud technologies, addressing critical business challenges across industries. Among the solutions developed by Go Reply and Machine Learning Reply are:

  • Enterprise Search Applications: For a leading luxury brand, Reply designed a conversational interface that empowers non-technical staff to efficiently access and analyse technical manual data.
  • AI Legal Agent: For a media and communications group, Reply built a Retrieval-Augmented Generation (RAG)-based search engine using Vertex AI. This tool enhances productivity by pinpointing specific legal document paragraphs, streamlining decision-making processes.
  • Insurance Sector AI Platform: Reply created a centralised generative AI platform to simplify AI operations and facilitate the deployment of advanced applications in the insurance industry.
  • Contract Analytics Solution: For a consumer goods company, Reply implemented a solution leveraging Vertex AI, Document AI, and Gemini Pro. This solution achieved remarkable accuracy in data extraction and classification, offering enhanced contract insights and improved spending control.

“We are thrilled to have achieved the Generative AI Specialization in the Google Cloud Partner Advantage Program,” said Filippo Rizzante, CTO at Reply. “This recognition reaffirms our commitment to delivering advanced AI solutions tailored to diverse business needs. By combining Google Cloud’s state-of-the-art generative AI technologies with our expertise, we are driving transformative value and enabling innovation for our clients.”

As a Google Cloud Premier Partner, Reply offers end-to-end support for organizations adopting Google Cloud technologies, from digital transformation consulting to managed services. With companies highly specialized, Reply designs and delivers tailored platforms and ready-to-use solutions that are natively built on Google Cloud, ensuring rapid deployment and maximum impact. To learn more about Reply’s collaboration with Google Cloud, visit: here.

Reply
Reply [EXM, STAR: REY] specialises in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly specialised companies supporting key European industrial groups operating in the telecom and media, industry and services, banking, insurance and public administration sectors in the definition and development of business models enabled for the new paradigms of big data, cloud computing, digital media and the Internet of Things. Reply services include: Consulting, System Integration and Digital Services. www.reply.com

Contacts

Press:

Reply
Fabio Zappelli
f.zappelli@reply.com
Tel. +390117711594

Irene Caia
i.caia@reply.com
Tel. +39 02 535761

Reply

MIL:REY.MI
Details
Headquarters: Turin, Italy
Website: www.reply.com
CEO: Tatiana Rizzante
Employees: 14307
Organization: PRI


Contacts

Press:

Reply
Fabio Zappelli
f.zappelli@reply.com
Tel. +390117711594

Irene Caia
i.caia@reply.com
Tel. +39 02 535761

Social Media Profiles
More News From Reply

REPLY: The Board of Directors Approves the Quarterly Report Dated 31 March 2026

TURIN, Italy--(BUSINESS WIRE)--Today, the Board of Directors of Reply S.p.A. [EXM, STAR: REY] approved the results as at 31 March 2026. Since the beginning of the year, the Group has recorded a consolidated revenues amounting to €645.0 million, an increase of 6.2% compared to the corresponding data for 2025. All indicators are positive for the period. In the first quarter of 2026 the consolidated EBITDA stood at €112.0 million compared to €105.3 million in 2025, equal to 17.4% of the turnover....

Reply Launches Model Factory, the Production Line for Creating Industrial-Grade Generative AI Models

TURIN, Italy--(BUSINESS WIRE)--Reply [EXM, STAR: REY] announces Reply Model Factory, an industrial production line for building frontier generative AI models grounded in corporate knowledge and designed to power AI systems and agents aligned with each organisation’s operational context. AI models are often built to operate across a wide range of tasks, drawing largely on public data. Enterprises, however, rely on internal knowledge: technical standards, regulatory requirements, operating proced...

Hermes Reply Presents Brick Cognitive, the Agentic Operating System for Manufacturing

TURIN, Italy--(BUSINESS WIRE)--Hermes Reply, the Reply Group company specialized in digital transformation for manufacturing, presents Brick Cognitive, the new agentic operating system designed to bring AI to the centre of industrial operations. A natural extension of Brick Reply, Reply’s next-generation MES/MOM platform, Brick Cognitive introduces a model in which factory systems no longer simply execute and monitor operations, but is able to interpret what is happening, correlate events and g...
Back to Newsroom