Serent Capital Announces Acquisition of KORE by Two Circles

AUSTIN, Texas, SAN FRANCISCO & NEW YORK--(BUSINESS WIRE)--Serent Capital, a growth-focused private equity firm that partners with founder-led B2B SaaS and technology companies, announced that its portfolio company, KORE, an industry leading intelligence platform for sports and entertainment, has been acquired by Two Circles, the data-driven global sports and entertainment business.

Founded in 2002, KORE is a premier data and sponsorship management platform driving partnerships and fan engagement for sports teams, brands, and organizations worldwide. Trusted by over 850 clients, KORE enables organizations to optimize partnership value and enhance fan loyalty through actionable insights.

Since investing in KORE in 2018, Serent Capital has played a pivotal role in expanding the company’s reach and advancing its product suite, providing strategic guidance and operational support that fortified KORE’s leadership position in the sports tech market and equipped it to better serve its growing client base via direct engagement from Serent’s Growth Team. Serent has also helped KORE acquire and integrate four complementary software businesses since investment, including SponServe, the professional sports assets of SSB, Hookit, and SportsAlliance, which helped KORE expand its product suite and international reach.

“We’re incredibly proud of the journey KORE has taken and honored to have been part of its mission to redefine fan engagement and revenue generation in sports and entertainment,” said Stewart Lynn, Partner at Serent Capital. “The team’s growth and impact during our partnership have been exceptional, and we’re excited to see how they continue to thrive as part of Two Circles.”

Serent Capital has a robust track record helping over 60 founder-led companies grow and innovate. The firm brings extensive experience in supporting companies like KORE to achieve operational excellence and expand market presence through hands-on support and strategic insight. To learn more about how Serent partners with founders, visit: https://serentcapital.com/founders.

William Blair served as financial advisor for Serent Capital and KORE.

About KORE

KORE is the global leader in engagement marketing solutions. Top brands, venues, and sports organizations trust KORE’s tools and platform as a source of truth to manage assets and measure partnership impact, with real-time insights, across all channels. Through Sponsorship Management and Evaluation, Ticketing and Fan Engagement, and Data Management and Analytics, KORE’s two-sided network unites corporate sponsors, sponsorship properties, and their fans with solutions that help enhance the fan experience, drive smarter decisions, and enable marketing and operations teams to spend time where it matters.

About Serent Capital

Serent Capital is a growth-focused private equity firm investing in capital-efficient, B2B SaaS and technology companies. From its founding, Serent set out to build a distinctly different firm that prioritizes founders and their companies and provides true hands-on resources through its 25+ person Growth Team. Serent’s in-house Growth Team is equipped with a wide range of resources to help companies accelerate growth, including strategic and operational support to drive revenue generation, assistance in building a top-tier executive team, guidance for transformative M&A, and a community of 400+ founders and operating executives. With $5 billion of assets under management, the firm has partnered with over 60 founder-led, industry-changing companies and offers unparalleled hands-on operational support. Discover how Serent Capital is fueling the growth of innovative companies across a range of industries at www.serentcapital.com.