bibigo™ introduces Dashboard Kitchen: an innovative cooking station for influencers to create food content

BLOOMINGTON, Minn.--(BUSINESS WIRE)--bibigo™, America’s #1 Korean food brand, is revolutionizing the way food influencers create viral mouth-watering content by introducing the Dashboard Kitchen*. This fully-functioning kitchenette is custom-designed to make it easier for influencers to join the growing social media trend of eating and reviewing food in the comfort of their cars.

Now, influencers can turn their front seats into their very own studio kitchen. Popularized on TikTok, in-car food reviews have taken over the platform with tens of thousands of videos. It’s nearly impossible to browse food content without encountering the viral phenomenon of car mukbangs. bibigo’s products have also proven to be a viral TikTok hit with more than 250 million people viewing posts featuring steamed dumplings over the past year¹. So bibigo wanted to make sure these passionate food reviewers can easily heat up and enjoy bibigo dumplings in their cars.

The fully-equipped bibigo Dashboard Kitchen features a state-of-the-art hot plate, LED lights, a microwave, stability-controlled eating tray and precision chopsticks, ensuring dumplings are served fresh and delicious.

“We’re going the extra mile to offer dumpling fans a bold innovation that celebrates the viral social media popularity of bibigo dumplings,” says Federico Arreola Carrazco, Vice President, Marketing for bibigo. “The Dashboard Kitchen brings together two very fun and creative social media trends to showcase just how delicious and customizable our dumplings are. We can’t wait to see how imaginative influencers will create content that celebrates the bold Korean flavors of bibigo.”

Curious foodies who want to see the Dashboard Kitchen in action can check out the official video. bibigo has also given foodie superstar Tommy Winkler exclusive access to create content with the Dashboard Kitchen.

The Dashboard Kitchen will make its first appearance at this year’s FoodieCon^®, at the New York City Wine & Food Festival. Described as a celebration of the most influential content creators in the food and beverage community, the event will allow attendees to check out the Dashboard Kitchen in action and even give it a try for themselves.

To watch the announcement video on TikTok, click here.

*The Dashboard Kitchen was created for marketing purposes only and is not intended for distribution or use outside a controlled environment, including when a vehicle is in motion. Do not attempt.

About bibigo™ Brand

Founded in 2010, bibigo Korean-style foods are part of a global brand created by CJ CheilJedang (“CJ”), Korea’s No. 1 lifestyle company. With over 60 years of experience, CJ has proudly been delivering flavor to dinner tables since 1953. Our bibigo products take 5,000 years of delicious cuisine and update it for today’s modern, non-stop lifestyles. That’s why the name combines the Korean word “bibim,” from a long cultural tradition of “mixed” flavors, with the English word “go.” The brand lineup includes a full assortment of snacks and appetizers, including Mandu, the brand’s signature item. Inspired by authentic recipes, bibigo foods make the exciting tastes of Korean cuisine easily accessible with offerings that can be found at most major grocery chains. bibigo Korean-style foods are distributed throughout the U.S. by subsidiaries of Schwan’s Company. For more information, please visit www.bibigousa.com.

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¹bibigo, TikTok Review Report, (2023)