Mattel Television Studios Unveils Official Trailer and Theme Song for Barney’s World

Barney’s World premieres October 14 on Max, October 18 on Cartoon Network

First episode to debut early on Barney’s YouTube channel October 11

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today revealed the official trailer and extended theme song music video for Barney’s World, Mattel Television Studio’s all-new animated series premiering Monday, October 14 on Max followed by Cartoon Network on October 18. The show also launches on Cartoonito in EMEA and APAC, Discovery Kids in LATAM, and Treehouse and STACKTV in Canada. Barney’s World is a fresh take on the beloved, iconic series that introduced the world to their favorite purple dinosaur, Barney, in 1988. The first episode will debut early on Barney’s YouTube channel on October 11.

Watch the official series trailer HERE
Watch the extended theme song music video HERE

The theme song for Barney’s World is a nod to the original tune viewers know and love, but with an updated melody and lyrics. Mattel knows that being a kid can come with big emotions, and it is crucial for children to be enriched with lessons of self-love and friendship. Each episode of Barney’s World will tap into these pillars and strive to have a positive impact on the next generation.

“We are thrilled to share a modernized Barney with a new generation of kids and their families,” said Josh Silverman, Chief Franchise Officer at Mattel. “At Mattel, we are proud to empower future generations with programming such as Barney’s World, and hope that audiences receive and carry with them the show’s key lessons of love for themselves and one another.”

Barney’s World is co-produced by Mattel Television Studios and Corus Entertainment’s Nelvana. It is executive produced by Michelle Mendelovitz and Josh Silverman for Mattel and by Athena Georgaklis, Doug Murphy, Mellany Welsh, and Pam Westman for Nelvana.

Follow Barney on social media for more exciting updates @barneythedinosaur on TikTok and IG, @Barney on YT.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.