Auth0 Takes “Free for Developers” to a New Level with More Users, More Security, Free MFA & Passwordless

SAN FRANCISCO--(BUSINESS WIRE)--Okta, Inc. (NASDAQ:OKTA), the leading independent Identity partner, today announced that it's expanding the capabilities of Auth0 and the Okta Customer Identity Cloud to give developers more of the scalability, security, and customization they need. These enhancements start with the Auth0 Free Plan, including an increase to 25,000 monthly active users (MAUs), passwordless, unlimited* social & Okta connections, and custom domain support. Paid plans also now include enterprise-grade identity security with multi-factor authentication (MFA), support for System for Cross-domain Identity Management (SCIM), enhanced log retention, and more.

“Developers are grappling with greater demand to rapidly deploy applications while facing increasingly sophisticated AI-powered bot attacks to defend against,” said Shiven Ramji, President, Customer Identity Cloud at Okta. “To help them stay ahead of these threats and grow their businesses, developers require solutions that can take care of identity and security for them. By making more Auth0 capabilities available at no added cost, developers can build secure apps from the start and feel confident in their ability to scale alongside significant user growth.”

Securing Applications with Stronger and Scalable Authentication

Traditional identity threats are being bolstered by artificial intelligence (AI) advances, enabling low-quality, high-intensity attacks to become more dangerous and helping new, personalized attacks to emerge. With bots making up nearly 50% of all internet traffic¹, developers are challenged with securing their applications in this landscape. MFA, specifically with possession-based or biometric factors, remains as one of the most effective defenses. Conversely, AI can also power bot detection, with AI helping Okta block 79% of automated login attempts and reduce bot traffic by 90%² over a 90 day period.

The expanded free plan provides developers with stronger authentication mechanisms, enabling Auth0 advances including passwordless to be implemented earlier in the application development lifecycle. For software-as-a-service (SaaS) builders, Okta now includes Pro MFA and Enterprise MFA in all paid tier plans to help embed security in an affordable and scalable way.

Customize Sign-Up and Login to Deliver Intuitive User Experiences

Developers find it essential to create an identity experience that is not only secure but reduces friction and builds trust, with 83% of consumers abandoning their cart or sign-up attempt³ because of an arduous login process. To help simplify customizing these authentication experiences, certain Auth0 features have been added or expanded within free and/or paid plans, including:

• Unlimited* Okta Social Connections to allow customers and employees to securely access their applications through 70 different social login providers. It also ensures up-to-date user information can be gathered without creating friction or compromising the user experience.
• Unlimited* Okta Connections to easily integrate applications with Okta Workforce Identity Cloud and to streamline user access.
• Additional Okta Organizations to better manage partners and customers for business-to-business (B2B) applications and customize how end-users access each app.
• Additional Actions + Forms to extend identity flows using a visual editor with different authentication factors and business logic.
• Support for a Custom Domain to help create a seamless branded experience for users by replacing the Okta domain name with a custom domain name, allowing URLs to be more uniform within the application.

For specific details on these changes, visit Auth0’s blog and pricing page.

“With Auth0, we were able to direct our limited resources towards innovation and enhancing user experiences instead of developing another user authentication system,” said Ardy Naghshineh, Founder and CEO at Browse AI. “Whenever we experience a significant spike in new user signups, we remain confident in the reliability and scalability of Auth0. It has saved our team several months of engineering time and enables us to continue building our platform that automates web data extraction using AI robots for half a million users.”

*subject to system limitations

¹ Imperva, “2024 Bad Bot Report,” April 16, 2024.
² Auth0, “Auth0 Bot Detection Reduces Bot Attacks by 79%,” September 24, 2024.
³ Auth0, "Expectation vs. Reality at The Log Inn: How to create the identity experience your customers want," 2021.

About Okta

Okta is The World’s Identity Company™. We secure Identity, so everyone is free to safely use any technology. Our customer and workforce solutions empower businesses and developers to use the power of Identity to drive security, efficiencies, and success — all while protecting their users, employees, and partners. Learn why the world’s leading brands trust Okta for authentication, authorization, and more at okta.com.