Fastly Research: Bad Bots Cost Organizations Millions

New survey data reveals the rise and financial impact of malicious bots on businesses

SAN FRANCISCO--(BUSINESS WIRE)--Fastly, Inc. (NYSE: FSLY), a leader in global edge cloud platforms, today released the results of its new survey, “Bot Wars: How Bad Bots are Hurting Businesses,” which revealed 59% of IT professionals reported an increase in bot attacks over the past year, with significant incidents costing companies an average of $2.9 million.

“Bots are a double-edged sword: they can streamline tasks, but in the wrong hands they become powerful tools for cybercrime, costing businesses millions and eroding customer trust,” said Fastly Security Product Manager Daniel Corbett. “Our new research reveals the impact and scale of these attacks, and underscores the urgent need for robust bot defenses at organizations.”

More than three-fourths (76%) of respondents from organizations across a wide range of industries, including financial services, retail, IT and telecommunications, faced at least one bot attack in the past year, with 43% experiencing multiple bot attacks. Respondents endured an array of bot attacks including malware distribution, click fraud and DDoS attacks. In fact, 91% of respondents believe automated bot attacks are now the “norm for ecommerce organizations.”

Among the survey’s key findings:

• Malware distribution bots were the most common reported threat, affecting 49% of organizations, followed by web scrapers and click fraud bots (tied at 44%), DDoS bots, and spam bots (tied at 41%)
• While 73% of technical staff that deal with security incidents on a daily basis have seen a rise in bot attacks in past year, only 53% of senior management believe that bot attacks are on the rise at their organizations
• Respondents organizations were most concerned about data breaches (48%), financial loss (41%) and business/service disruption (39%) resulting from bot attacks
• 47% of respondents believe their organization could do more to prepare for a bot attack

In addition to these findings, the survey examined the potential use of AI by adversaries to accelerate bot attacks: 45% of survey respondents believed AI would significantly increase the number of bot attacks, while 27% think it will amplify the severity of bot attacks.

To learn more about how malicious bots are impacting organizations and the steps they can take to help defend against bot attacks, visit https://www.fastly.com/blog/bot-wars-how-bad-bots-hurting-businesses.

About Bot Wars: How Bad Bots are Hurting Businesses

The research was conducted online by independent market research agency Vanson Bourne on behalf of Fastly which surveyed 500 IT and security decision makers in the United States and United Kingdom from organizations with at least 250 employees. The survey was conducted between April 10 - April 18, 2024.

About Fastly, Inc.

Fastly’s powerful and programmable edge cloud platform helps the world’s top brands deliver online experiences that are fast, safe, and engaging through edge compute, delivery, security, and observability offerings that improve site performance, enhance security, and empower innovation at global scale. Compared to other providers, Fastly’s powerful, high-performance, and modern platform architecture empowers developers to deliver secure websites and apps with rapid time-to-market and demonstrated, industry-leading cost savings. Organizations around the world trust Fastly to help them upgrade the internet experience, including Reddit, Neiman Marcus, Universal Music Group, and SeatGeek. Learn more about Fastly at https://www.fastly.com, and follow us @fastly.

Source: Fastly, Inc.