Cooler Master Unveils the Dyn X Challenge at the Rolex Monterey Motorsports Reunion

Experience Unmatched Racing Simulation at One of the World’s Most Iconic Tracks

TAIPEI, Taiwan--(BUSINESS WIRE)--Cooler Master, a leading provider of PC components, gaming peripherals, and tech lifestyle solutions, today announced its participation in the prestigious Rolex Monterey Motorsports Reunion during Monterey Car Week at the legendary WeatherTech Raceway Laguna Seca.

Cooler Master will showcase its cutting-edge Dyn X Racing Simulators through the Dyn X Challenge, providing an immersive racing experience that captures the essence of the historic Laguna Seca track. From August 14-17, attendees will have the opportunity to test their driving skills on four Dyn X simulators, designed to offer a blend of accessibility and authentic racing challenges.

The Dyn X simulators are set up to ensure enthusiasts of all skill levels can enjoy the experience. Highlighting the famous WeatherTech Raceway Laguna Seca, the simulators will feature vehicles from the marques celebrated during the Reunion, allowing participants to connect with the storied heritage of motorsport.

“Being involved with the Rolex Monterey Motorsports Reunion is a true honor and an incredible opportunity for our team,” said Wei Yang, GM of Cooler Master NA. “This prestigious event embodies the rich history and passion for motorsport, and we are thrilled to showcase the Dyn X at Laguna Seca. This week is a celebration of automotive excellence, and we are proud to be a part of this unforgettable experience.”

Cooler Master, in collaboration with Laguna Seca, will offer prizes to the top three performers each day, with winners recognized at the Cooler Master booth, located conveniently across from the Paddock Park and the Heritage Exhibit. This activation promises to be a highlight of the Monterey Car Week, offering both seasoned drivers and newcomers an unforgettable taste of professional racing.

About Cooler Master:

Established in 1992, Cooler Master is a pioneering brand with over 30 years of experience dedicated to providing tech lifestyle solutions that empower individuals to express their unique identities through customization and personalization. With a rich history of innovation, from pioneering thermal technologies to designing PCs that double as art pieces, we consistently push the boundaries of what is possible. Our partnerships and offerings extend beyond just PC components and gaming peripherals, showcasing our impressive expertise in delivering cutting-edge solutions across various tech sectors. Join us and embrace a future where technology and lifestyle converge.

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