COVERGIRL’s New Eye Enhancer 3D Mascara Will Have You Ditching Your Eye Lash Curler

NEW YORK--(BUSINESS WIRE)--NEW from COVERGIRL, Eye Enhancer 3D Mascara is designed with a 50° curved fiber brush to curl + lift + fan even the smallest and straightest lashes from root to tip, for a 3-dimensional up and out effect.

Infused with haircare-inspired ingredients, plant-based keratin and lifting waxes to keep lashes lifted and fanned out, this universal mascara works on all lash types. The transfer-proof, smudge-proof formula provides up to 24HR wear that is easy to remove at the end of the day. Based on a week study of 114 consumers, 90% of users said the mascara lifted their lashes and 86% said their lashes weren’t weighed down by the formula. Ophthalmologically tested to be suitable for all eyes including sensitive and contact lens wearers, the new Eye Enhancer 3D Mascara comes in 3 eye-enhancing shades; Intense Black for brighter eyes, Dark Chocolate for natural, softer-looking eyes, and Berry Brown to make eyes pop.

“COVERGIRL recognized that beauty users want a mascara that’s affordable but won’t compromise on bold volume, and that’s exactly what the Eye Enhancer 3D Mascara delivers. This versatile mascara offers three key benefits in one accessible and affordable product that we know beauty lovers, especially Gen Z, crave. With this launch we also tapped into social and product trends to identify a shade palette that is bolder and more youthful.” - Mary Santangelo, Senior Vice President, COVERGIRL Global Marketing, at Coty.

Like all COVERGIRL products, COVERGIRL’s Eye Enhancer 3D Mascara is Leaping Bunny Approved by Cruelty Free International, the gold standard cruelty free program for cosmetics, personal care and household product brands which are committed to removing animal testing from their supply chains. This product is great for all lash types.

The Eye Enhancer 3D Mascara is available everywhere COVERGIRL is sold, in the makeup aisle.

ABOUT COVERGIRL

COVERGIRL, a beloved American brand, celebrates authenticity, diversity, and self-expression through beauty. Born in 1961, COVERGIRL offers accessible, affordable, and inclusive products for everyone. Through the years, COVERGIRL has partnered with inspirational, barrier-breaking, and diverse people as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Approved by Cruelty-Free International, which means all of our products are in compliance with Cruelty-Free International criteria, no matter where we are sold. Visit www.covergirl.com or find @COVERGIRL on social media for more information.

ABOUT COTY

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.