XR Extreme Reach Announces Addition of Kevin Arrix as Chief Growth Officer

NEW YORK--(BUSINESS WIRE)--XR Extreme Reach, a global technology company that powers the creative economy, today announced it has appointed industry veteran, Kevin Arrix as its Chief Growth Officer.

Arrix will report to Jo Kinsella, Group President of SourceXR and will spearhead XR’s global creative platform sales. He will be responsible for global revenue teams and growth.

Prior to joining XR, Arrix was Senior Vice President of DISH Media, overseeing the team responsible for driving ad revenue across DISH, Sling TV and Sling Freestream including Sales, Operations, and all ad tech, data and measurement partnerships.

A seasoned media/ad tech executive with 25+ years of experience, Arrix has a wealth of experience leading multi-function teams and is a recognized thought leader in the various disciplines of TV, digital and mobile advertising.

“Kevin is a strong leader with a breadth of industry experience in driving year-on-year growth,” said Jo Kinsella, Group President of SourceXR. “His seasoned career leading multi-function teams coupled with his strategic focus on driving growth across TV, digital, mobile by using data to drive business value will undoubtedly help us continue to drive our scale in the ecosystem to new heights.”

During his career, Kevin has worked at both large corporate and early-stage organizations and has focused on building and scaling ad revenue businesses. Some of those organizations in addition to DISH Media include Turner Broadcasting and MTV Networks.

“I am thrilled to join a talented team focused on solving clients' biggest business challenges. I strongly believe XR can continue to drive greater advertising accountability and impact through its creative data intelligence, innovative technology and unprecedented service,” said Arrix. “It’s an exciting time to join XR and I look forward to building on the foundations currently in place and help lead the charge in this next phase of growth.”

About XR

XR is a global technology company that powers the creative economy. XR moves creativity forward – uniting data at scale across content, media and productions to maximize business value through intelligence. Our platform empowers thousands of brands, agencies, publishers and studios to create, distribute and optimize advertising and productions that reach and engage audiences–on any screen, anywhere in the world. More than a billion brand assets and over $100B in media and production spend is powered by XR’s AI-driven enterprise platform. XR operates in 140 countries and has offices across North America, Europe, Asia and Australia.