IRALOGIX Announces CEO Transition

Dave Bernard steps down; board appoints Peter de Silva to lead company into its next growth phase

PITTSBURGH--(BUSINESS WIRE)--IRALOGIX, a leading retirement industry fintech provider, today announced that Dave Bernard stepped down as chief executive officer effective immediately. The board has appointed Peter de Silva as the new CEO of IRALOGIX. de Silva has been an IRALOGIX investor and board member for the past two years. He is a nationally recognized and highly accomplished financial industry executive.

"On behalf of the board, I want to thank Dave and the IRALOGIX team for the great job they have done in leading the company from a fledging startup to a truly disruptive force in the retirement market," says Jim Smith, an IRALOGIX board member. "During his tenure, Dave has been instrumental in not only building out a great product and a cutting-edge technology platform but also assembling a very talented group of employees and senior leaders."

de Silva assumes the reins at a critical juncture in IRALOGIX's history as it continues to mature as a company. Last fall’s successful capital raise allows IRALOGIX to capture the significant growth opportunities ahead. de Silva has more than 35 years’ experience leading established companies in the financial services industry, including roles as president of TD Ameritrade’s retail business, president of Scottrade Financial Services, CEO of UMB Bank, and 17 years of experience at Fidelity Investments in various leadership roles.

"This is a really exciting time for IRALOGIX, its employees, and clients," says de Silva. "We’ve had tremendous success helping to redefine and, in many cases, disrupt the wealth industry beginning with IRAs. My objective is to continue our innovative heritage while speeding up our growth trajectory, scaling our business, and expanding our client base and distribution channels. I am thrilled to be given this opportunity to lead IRALOGIX as it enters its next lifecycle and to help solidify our mission of transforming the retirement experience for every investor in America."

IRALOGIX enables institutional partners to rapidly launch profitable white-label IRA programs that leverage institutionally priced investments as well as professional advice and education. The company’s modular technologies are cloud-native and support a fully paperless process with no account minimums.

About IRALOGIX

IRALOGIX™ is reshaping the landscape of the $13 trillion IRA marketplace through its advanced wealth management technology. IRALOGIX’s cutting-edge platform offers fully digital, customizable IRA record-keeping solutions, enabling financial institutions to tailor their IRA offerings seamlessly. With the flexibility to compete effectively across all segments of the IRA market, regardless of account size, institutional clients can leverage their internal investments and advisory capabilities or partner with top-tier industry providers. By aligning with your market strategy, IRALOGIX catalyzes business growth and profitability, streamlining IRA services and empowering expansion. Discover more about our offerings at www.iralogix.com.