Launches Fractional Sales Development Representative Offering

Outsourced services will empower businesses to accelerate sales, drive growth through personalized outreach strategies

PHILADELPHIA--(), the growth engine design consultancy firm transforming the way finserv and fintech companies approach sales and marketing, has announced today the launch of an outsourced Sales Development Representative (SDR) service. This new offering, aimed at empowering businesses to accelerate their sales pipeline and drive revenue growth, comes less than six months after the introduction of’s sales consulting division and the appointment of veteran sales leader Kyle Hiatt as partner and head of sales consulting.

The SDR service provides firms with a cost-effective alternative to hiring and managing internal sales representatives, enabling them to concentrate resources on core business activities. Experienced SDRs are allocated to work closely with clients, gaining a thorough understanding of the target market, buyer personas and sales goals. This model is based on a monthly retainer along with a small additional fee per prospect meeting booked. Importantly, the service integrates lead generation from a marketing standpoint, merging it with's existing comprehensive offerings to construct a potent engine for scalable, sustainable growth.

“We view the SDR offering as a natural extension of our efforts to innovate and design a bulletproof sales operations framework for clients and the broader industry,” offered Hiatt. “In our quest to minimize the communication gap between sales and marketing departments, the introduction of sales development representatives with comprehensive marketing acumen and access to key industry decision makers emerges as the ideal solution.”

The SDR offering will comprise several key services including:

  • Generating high-quality leads to fuel the sales engine
  • Crafting tailor-made sales playbooks for effective selling strategies
  • Employing prospecting and qualification processes to identify viable opportunities
  • Setting appointments with high-potential prospects to drive business growth
  • Managing and optimizing the sales pipeline to meet revenue targets

SDRs conduct thorough research to identify decision-makers within target accounts, subsequently engaging with them to assess their needs and qualify them as prospects. They then utilize a multi-channel approach, including email, social media and outbound calling, to generate qualified leads. Once confirmed, the team seamlessly collaborates with the firm's sales organization to ensure a smooth handoff of qualified leads, providing ongoing support to nurture prospects through the sales pipeline.

“We are acutely aware that every business is different, and that’s why our SDRs take a customized approach to each client engagement,” added Hiatt. “These representatives will leverage their industry knowledge and insight to create tailored outreach strategies, designed to generate high-quality leads and maximize conversion rates.”

For more information on’s solutions, including the Sales Development Representative service visit

About works with a wide range of fintech and finserv companies – including start-ups looking to outsource their go-to-market planning, growth stage firms that want to turbocharge their sales marketing efforts, and established firms looking to modernize their outdated ways. clients are excited to change, evolve, and push boundaries and they want a partner to challenge and advise them as they pursue their growth goals.


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