-

ABK Beer extend partnership with Laser Tools Racing with MB Motorsport ahead of 2024 BTCC title charge

LONDON--(BUSINESS WIRE)--Laser Tools Racing with MB Motorsport are delighted to have strengthened its partnership with ABK Beer, the award-winning, handcrafted beer brewed in Bavaria, for the duration of the 2024 Kwik Fit British Touring Car Championship.

Having enjoyed plenty of success together since 2022, the news continues the strong working relationship held between ABK Beer, the ROKiT Group and MB Motorsport into another racing season.

ABK Beer has been brewing beer for over 700 years in Kaufbeuren, Bavaria and with the successful launch of the 0% Alcohol product last year, the brand has continued to go from strength to strength.

With fan favourite Jake Hill behind the wheel of the MB Motorsport BMW 330e M Sport, ABK Beer will be proudly displayed as the team looks to take their recent success to new heights in 2024.

Commenting, Jonathan Kendrick, Chairman and co-founder of the ROKiT Group of Companies which owns the historic 700-year-old ABK brewery in Bavaria, Germany, added: "As we continue our partnership with MB Motorsport, an important part of our overall motorsports sponsorships, we're delighted that our best-in-class ABK Beer will remain on Jake’s best-in-class car throughout the 2024 BTCC season and we look forward to a tremendously exciting year ahead."

Mark Blundell Sporting Director of Laser Tools Racing with MB Motorsport concluded: “It is fantastic to see ABK Beer involved again in 2024. We enjoy a strong relationship with Jonathan and the entire ROKiT Group and we are looking forward to flying the flag for ABK Beer once again.”

For further information, please visit www.rokit.com.

Contacts

bruce.renny@rokit.com
T: +44 (0)1902 374 896

Industry:

ROKiT

Release Versions
English

Contacts

bruce.renny@rokit.com
T: +44 (0)1902 374 896

More News From ROKiT

ROKiT Racing Star TV Documentary Series Now Available to View Online

LONDON--(BUSINESS WIRE)--Conceived and implemented by the Chairman of ROKiT Industries, Jonathan Kendrick and the late Bob Fernley, the ROKiT Racing Star documentary series tells the incredibly exciting and emotional story of the search for new young driving talent in a highly ambitious and first-of-its-kind 'sim to circuit' competition with the hugely valuable prize of fully-funded drives in the British Formula 4 championship for the winners. Commenting, Jonathan Kendrick said: "We launched RO...

Incredible 3 wins in Misano but a 'stoppie' celebration lands Toprak Razgatlioglu with a fine

LONDON--(BUSINESS WIRE)--The World Superbike round in Misano was almost perfect for ROKiT BMW's Toprak Razgatlioglu, who won all three races, demonstrating superiority and dominance to take the lead in the championship. However, there was a minor setback: a €500 fine from the race directors imposed on the Turkish rider as a result of his celebration when crossing the finish line in the second race by performing a stoppie. Toprak said "It's no problem, everyone had a good time, and I'll pay the...

ABK Beer Announced as Official Beer & Official Sponsor of WorldSBK

LONDON--(BUSINESS WIRE)--WorldSBK is thrilled to announce a new multi-year partnership with ABK, a renowned and highly celebrated Bavarian brewery, as the Official Beer and Official Sponsor of the championship. Nestled in the picturesque valley at the foot of the Alps in the ancient town of Kaufbeuren, ABK (Aktien Brewery Kaufbeuren) boasts over 700 years of brewing tradition and heritage. Established in 1308, ABK has been celebrated for its dedication to quality, using only the finest local in...
Back to Newsroom