Get in the Credit Game During March Madness

Experian’s B.A.L.L. for Life™ gesture-controlled game can help students create their own shining moment in their financial health journey

COSTA MESA, Calif.--(BUSINESS WIRE)--While only 64 teams have made it to the big dance, financial literacy is an easy layup for all college students with Experian’s B.A.L.L. for Life™ (Be a Legacy Leader) program. Credit and financial coaches teach the basics and help young adults and their families set up a game plan to building generational wealth; the gesture-controlled game tests players’ knowledge about credit.

Only 1% of college basketball players end up playing professionally. More than 60% of professional basketball players end up broke after retirement. Early exposure to financial basics like budgeting and saving, building credit and investing is a slam dunk towards a more secure financial future.

“March Madness is about scoring points. Whether on the court or with your credit score, the higher the number, the more success you’re having. Everyone can play our simulated basketball game as they cheer on their favorite team all while building their own legacy through our modern approach to credit education,” said Raudy Perez, Senior Director of External DEI Partnerships for Experian.

B.A.L.L. for Life™ debuted at the 2023 Iverson Roundball Classic, for which Experian supports as the exclusive financial literacy partner. The program serves as a catalyst for engaging with Black communities and low-income youth through live events and digital financial education. It powers in-person experiences such as the #IYKYK Pitch Competition (If You Know You Know) featuring HBCUs across the country, and The Legacy League Game Show which was part of the National Urban League’s 2024 Empowerment Summit. B.A.L.L for Life™ embarks on a college tour starting in April, with Shaw University and Morgan State University as its next stops.

To learn more about B.A.L.L. for Life™, visit Experian.com/legacy

About Experian

Experian is the world’s leading global information services company. During life’s big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.

We have 22,000 people operating across 32 countries and every day we’re investing in new technologies, talented people, and innovation to help all our clients maximize every opportunity. With corporate headquarters in Dublin, Ireland, we are listed on the London Stock Exchange (EXPN) and are a constituent of the FTSE 100 Index.

Learn more at www.experianplc.com or visit our global content hub at our global news blog for the latest news and insights from the Group.