WEST ELM LAUNCHES NEW COLLABORATION WITH ACCLAIMED INTERIOR DESIGNER BILLY COTTON

Capsule Collection Celebrates Craftsmanship and Functional Design

BROOKLYN, N.Y.--(BUSINESS WIRE)--Global design company, West Elm, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the debut of a new collaboration with acclaimed interior designer, Billy Cotton. The 25-piece collection of home pieces includes furniture, tableware, and decorative accessories designed to seamlessly incorporate into any space or aesthetic.

For his debut collection with West Elm, Billy Cotton celebrates simple, thoughtful American design. The Architectural Digest’s AD100 designer’s acumen is evident throughout the collection. Careful attention to detail and materiality was given to the assortment; neutral colors keep the eye focused on silhouettes, form, and functionality.

“We’re so happy to present Billy’s first collection with West Elm,” says Day Kornbluth, President of West Elm. “He is a designer in the truest sense—obsessed with how beauty and function come together to improve our lives. We share a belief that great design is for everyone and are proud to partner in bringing these fantastic pieces to life.”

Billy Cotton states, “When the opportunity to work with West Elm came it was an immediate yes. I felt they were uniquely positioned to be able to bring fresh new American design to their broad customer base. We designed 25 pieces that people interact with daily. These very high-touch objects blend both beauty and practicality. From your bed to your cereal bowl and dining chairs, I am excited to see these objects in people’s homes.”

Key items from the collaboration include the Ceramic Shell Bowls, Bennett Lights, Checkered Rug, Lacquered Coffee Table, and the Modular Curved Sofa.

To learn more about the West Elm x Billy Cotton collaboration, please visit: www.westelm.com/billycotton.

The West Elm x Billy Cotton collection will be available for purchase in Canada beginning on February 26^th at www.westelm.ca/billycotton.

Be the first to see the new collection by following @westelm and @billycotton.

ABOUT WEST ELM

Born in Brooklyn in 2002, West Elm is a global design company dedicated to transforming people’s lives and space through creativity, style, and purpose. We create original, modern, and affordable home decor, and curate a global selection of local, ethically sourced, and Fair Trade Certified™ products available online and in 100+ stores worldwide. We are a part of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, and participate in The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the fleet of best-in-class brands.

ABOUT BILLY COTTON

Billy Cotton is a multi-disciplinary American design firm known for its expert range and skillful interweaving of contemporary and historical sensibilities. Led by creative director Billy Cotton, the firm creates luxurious but nuanced environments full of modern detail. Billy Cotton layers together novel color palettes, custom furniture, lighting, striking artifacts, and works of art to achieve sophisticated interiors. The design team takes on residential and commercial projects. Some of these are renovations, but more often the firm executes total overhauls, requiring ground-up construction. Billy Cotton has been recognized on the Architectural Digest AD100, Elle Décor A-list, and featured in publications such as The New York Times, The Wall Street Journal, and The World of Interiors, among others.

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