Cabo Wabo® Tequila Expands NASCAR Partnership, Furthers Commitment to Celebrating Race Day Responsibly

The brand’s Responsible Drinking Pledge encourages race attendees to drink responsibly and call a ride with a redeemable Uber voucher.

DAYTONA BEACH, Fla.--(BUSINESS WIRE)--As racegoers make their way to Daytona International Speedway to kick off the 2024 NASCAR season, Cabo Wabo® Tequila, the Official Tequila Sponsor of NASCAR, continues to reach fans both on and off the track. This season race attendees can expect even more ways to engage with Cabo Wabo throughout the concourse, including continued access to the Cabo Wabo Garage as well as increased presence of the brand’s ongoing Responsible Drinking campaign that encourages fans to revel in the race day festivities responsibly.

All weekend long, racegoers 21+ can drop by the Cabo Wabo Garage where they can enjoy Cabo Wabo’s bold cocktails, including the Cabo Wabo Smokeshow and the Cabo Wabo Caborita, or reach for the brand’s signature race-day mocktail, the Bold & Ice Cold. Fans will also have an opportunity to sign Cabo Wabo’s Responsible Drinking Pledge which includes selecting a designated driver and creating a race day game plan for getting to and from the track safely. The first 500 eligible fans to sign the pledge will receive a $10 Uber voucher which can be redeemed starting Saturday, February 17^th and is valid until December 31^st, 2024.

“Cabo Wabo Tequila is thrilled to enter our second season as the Official Tequila Sponsor of NASCAR, and this year we’re continuing to encourage fans to get the most out of their day at the track safely while enjoying the experiences we all love about this iconic event,” said Campari America’s Senior Director of Marketing for White Spirits, Mark Watson. “This means not only rooting for your favorite driver but getting home safely at the end of race day. By placing ads with Uber to help get the message out and providing ride vouchers, we want to make it easier than ever to create a plan and celebrate responsibly.”

Designed to replicate the look and feel of a working garage, the Cabo Wabo Garage at the Daytona 500 is open to adults 21+ on the Midway outside of Turn 1 on Saturday, February 17 from 8:00 AM – 5:00 PM and on Sunday, February 18 from 8:00 AM – 2:30 PM. Fans can make a pit-stop to the Garage and rest in the shade at the Cabo Wabo Lounge, enjoy a Cabo Wabo signature cocktail or Bold & Ice Cold mocktail, and hydrate with water at the designated Hydration Station. Those looking to further revel in race day festivities can partake in a mock photo moment recreating the iconic ‘Victory Lane’ celebration.

Adult fans that are 21+ watching race day with friends at home can experience the excitement of the Great American Race from their living room with a Cabo Wabo Caborita by ordering a cocktail kit from Cocktail Courier.

Cabo Wabo will be running responsible drinking advertisements at select NASCAR races via Journey Ads in the Uber app throughout the season, reminding fans to plan ahead, schedule a ride, and celebrate responsibly.

The 2024 NASCAR regular season begins Sunday, Feb. 19, with the Daytona 500 broadcast live on FOX at 2:30 p.m. ET. Fans can view the full 2024 NASCAR Cup Series schedule and purchase tickets at nascar.com/tickets and adult fans that are 21+ can stay connected to Cabo Wabo® Tequila on Instagram at @cabowabotequila or at CaboWabo.com to learn more about this initiative.

About Campari Group/Campari America

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. Campari Group has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. Campari Group is headquartered in Sesto San Giovanni, Italy, and owns 22 plants worldwide with its own distribution network in 23 countries. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001.

Campari America LLC is a wholly owned subsidiary of Davide Campari-Milano N.V. Campari America has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Campari Group's portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Grand Marnier®, Campari®, Aperol®, Wild Turkey® Kentucky Straight Bourbon, American Honey®, Russell's Reserve®, The Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, BULLDOG® Gin, Cabo Wabo® Tequila, Espolón® Tequila, Montelobos® Mezcal, Ancho Reyes® Chile Liqueur, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Cinzano®, Mondoro® and Jean-Marc XO Vodka®. Please enjoy our brands responsibly.

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Canada Series, NASCAR Mexico Series, NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.