Raw Sugar Living, the Clean Personal Care Brand Taking the US by Storm, Launches in Canada

Canadians can now shop Raw Sugar Living exclusively at Shoppers Drug Mart locations nationwide

TORONTO--(BUSINESS WIRE)--Raw Sugar Living, the clean beauty and personal care disruptor known for its signature white bottle with the bamboo cap, is now available in Canada at Shoppers Drug Mart locations across the country. As of January, Canadians can shop Raw Sugar’s vegan and cruelty free Shampoos, Conditioners, Body Washes, Body Butters, Body Lotions, Deodorants, and Hair Styling products. The collection is made with clean, organic extracts and good-for-you ingredients free of parabens, sulfates, and silicone; available in a range fan-favourite scents including Raw Coconut + Mango, Watermelon + Fresh Mint, Green Tea + Cucumber, and more.

“Canadians have been cross-border shopping Raw Sugar products for years, so we knew it was only a matter of time before we found a way to bring our ‘Clean For All’ mission to our northern neighbours, " says Michael Marquis, CEO, Raw Sugar Living. “We are incredibly excited to be partnering with Shoppers Drug Mart to finally bring Raw Sugar to Canadians from coast to coast,” continued Marquis.

Raw Sugar has always been about more than just selling personal care products, and was founded on the principle that everyone, everywhere, deserves products that make them feel clean, beautiful, empowered, and loved from the outside in.

“We believe that everyone has the right to affordable, clean, and healthy self-care,” says Donda Mullis, Co-Founder of Raw Sugar. “Beyond our fair-pricing, clean ingredients, eco-friendly packaging, and do-no-harm philosophy, we aim to inspire a deeper love of self and overall well-being. That’s why you’ll find my personal Sugar Notes on every product, there to help you feel clean while reminding you to treat yourself with love,” continued Mullis.

“There is growing consumer demand for clean, safe, planet-friendly, and sustainable personal care products that are affordable and accessible to all,” added Marquis. “For Raw Sugar, Clean for All is not just something we say, it’s woven into the fabric of our DNA.” Raw Sugar’s clean sourcing means a steadfast commitment to organic extracts while its patented Cold Press Technology® maintains the integrity of plant-derived formulas; its clean packaging uses eco-friendly bottles made from 30% Post Consumer Recycled (PCR) Plastic with a commitment to use 100% PCR by 2030; and their Raw Sugar Initiative empowers a clean community. Through their work with Eco-Soap Bank and Water For People they have donated over 16 million bars of soap and other clean essentials to families in need around the world while making clean water a reality for communities that might otherwise not have it.

Raw Sugar has started rolling out to participating Shoppers Drug Mart locations across Canada with the following line-up hitting shelves by the end of March 2024:

Shampoo + Conditioner - A daily hair care regimen catered to your hair’s unique needs. Packed with goodness using Cold Press Technology® that extracts vitamins, minerals, and enzymes from fresh whole fruits and plants, leaving the healthiest natural nutrients for your hair to soak up. Available in Canada in five unique formulas.

Simply Body Wash - Crafted with good-for-you ingredients, organic extracts, and Cold Pressed oils that harmonize together leaving your skin positively clean and smelling light and, oh so, fresh. Available in Canada in five unique scents.

Body Lotion - Moisture-rich body lotions made with skin care-grade ingredients designed to address specific skin concerns. Made with a Vitamin-B complex and designed for daily use, the Replenishing formula is designed to nourish and deeply hydrate while the Firming formula is designed to tighten, firm and hydrate. Each lotion will leave the skin lightly fragranced in a signature fresh scent.

Body Butter - A creamy, conditioning blend made with Shea Butter, Cold Pressed oils, and good-for-you ingredients that give stressed-out skin the hydration it craves. Revive, brighten, and leave skin extra happy. Available in Canada in two tropical scents.

Deodorant - This is your reminder to love yourself and the planet just a little bit more with a deodorant that’s Free of Aluminum, Baking Soda, Talc, Parabens and Propylene Glycol. Made with proprietary Odor Protection Technology designed to quickly cover and neutralize odor while providing enhanced freshness; ready to go in eco-conscious packaging made with biodegradable paper and recycled plastic. Available in Canada in four fan-favourite scents.

Hair Care - Treat, nourish, and hydrate your hair for more radiant, healthy-looking hair with Raw Sugar Living Healing Power Hair Masque, Pure Scalp Therapy Scalp and Hair Masque, Endless Hair Glow Perfecting Dry Oil, and Multi-Miracle Leave-In Conditioner + Heat Protectant.

About Raw Sugar Living

Based in Los Angeles, California, Raw Sugar Living is an aspirational lifestyle personal care brand that makes clean, premium, and healthy living products affordably. Since 2014, the company mainstreams premium-quality and vegan-friendly personal care products, recognized by their signature 'Bamboo Tops & White Bottles' message and 'Living Purely Unfiltered' tagline. Through their social give-back program, the Raw Sugar Initiative, the company has donated millions of bars of soap (and counting!) and has received various industry honours in product innovation, leadership, business growth and impact. Learn more: RawSugarLiving.com