-

Biscoff® Is Back at KRISPY KREME®!

Brands partner on new Biscoff collection to give fans even more of what they love to kick off new year, including two all-new Biscoff doughnuts

original Krispy Kreme and Biscoff partner on new Biscoff collection to give fans even more of what they love to kick off new year, including two all-new Biscoff doughnuts. (Photo: Business Wire)

Krispy Kreme and Biscoff partner on new Biscoff collection to give fans even more of what they love to kick off new year, including two all-new Biscoff doughnuts. (Photo: Business Wire)

CHARLOTTE, N.C.--(BUSINESS WIRE)--Calling all Biscoff® fans! Krispy Kreme® is partnering again with Biscoff® to give guests even more of what they love: Krispy Kreme Biscoff doughnuts packed with more Biscoff in every bite.

Beginning Jan. 8 for a limited time at participating shops across the U.S., fans can enjoy the new Biscoff® Cookie Butter Cheesecake Doughnut and Biscoff® Chocolate Iced Cookie Butter Crunch Doughnut, along with the return of the popular Biscoff® Cookie Butter Iced Doughnut introduced last year.

“Our fans loved when last year’s Biscoff doughnuts landed for the first time in the U.S., so we had to bring back Biscoff and make every bite even better,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme. “These doughnuts have even more Biscoff cookie crunch, more Biscoff cookie butter and more deliciousness. Biscoff is back at Krispy Kreme!”

The 2024 Biscoff collection includes:

  • NEW Biscoff® Cookie Butter Cheesecake Doughnut: A shell doughnut filled with Biscoff® Cookie Butter cheesecake filling, dipped in Biscoff® Cookie Butter icing, topped with Biscoff® Cookie crumble and Biscoff® Cookie Butter drizzle.
  • NEW Biscoff® Chocolate Iced Cookie Butter Crunch Doughnut: An Original Glazed® doughnut dipped in chocolate icing topped with Biscoff® Cookie Butter buttercream dollop and Biscoff® Cookie crumble.
  • Biscoff® Cookie Butter Iced Doughnut: A Krispy Kreme Original Glazed® doughnut dipped in Biscoff® Cookie Butter icing.

Krispy Kreme’s Biscoff doughnuts are available in-shop and for pickup or delivery via Krispy Kreme’s app and website. Guests can also enjoy the collection in a Krispy Kreme 6-pack delivered fresh daily to select grocery stores. Visit www.krispykreme.com/locate to find a shop or grocery store near you.

Show how you're loving Krispy Kreme Biscoff doughnuts by using #KrispyKreme and tagging @krispykreme on social. Learn more about the limited time offer by visiting www.krispykreme.com/promos/biscoff.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 13,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.

Contacts

Liv Weller
Liv.Weller@fleishman.com

Industry:

Krispy Kreme

NASDAQ:DNUT
Release Versions
English

Contacts

Liv Weller
Liv.Weller@fleishman.com

More News From Krispy Kreme

KRISPY KREME® Helps America Celebrate 250 Years of Independence with Patriotic Doughnut Collection and Sweet July 4th Deals

CHARLOTTE, N.C.--(BUSINESS WIRE)--As America prepares to celebrate its 250th birthday this Independence Day, Krispy Kreme® is helping make the milestone sweeter with a new patriotic doughnut collection and limited-time deals for gatherings coast to coast. Available beginning Tuesday, June 23, Krispy Kreme’s festive Fourth of July Collection features two brand-new doughnuts and two returning fan favorites created to make America’s 250th birthday as delicious as it is monumental. Perfect for back...

KRISPY KREME® Brings the Sweet Taste of Summer with All-New Seasonal Collection

CHARLOTTE, N.C.--(BUSINESS WIRE)--Sunshine, road trips, backyard hangouts and late-night sweet cravings just got even better. Krispy Kreme® is kicking off summer with an all-new seasonal collection packed with bright, refreshing flavors. Available beginning Tuesday, June 16 for a limited time at participating Krispy Kreme shops across the U.S., the Summer Seasonal Collection features a mix of delicious new doughnuts and returning fan favorites that are ready to become the flavors of the season:...

KRISPY KREME® Kicks Off the Summer of Soccer with New Match Day Dozen and $2 Original Glazed® Dozen BOGO

CHARLOTTE, N.C.--(BUSINESS WIRE)--The world's biggest soccer moments deserve an equally sweet celebration, and Krispy Kreme® is bringing the flavor with its all-new Match Day Dozen. Available for a limited time from Thursday through Sunday (June 11-14) at participating Krispy Kreme shops across the U.S., the Match Day Dozen is the ultimate game-day treat. Whether you're cheering from the couch, gathering with friends, rocking your lucky jersey, or celebrating every goal, save, and nail-biting f...
Back to Newsroom