-

Redfin Extends New Agent Pay Plan in Southern California Offering Big Splits with Zero Expenses

Redfin is expanding its ground-breaking pay plan to agents in San Diego and Orange County based on positive response to the launch in San Francisco and Los Angeles

SEATTLE--(BUSINESS WIRE)--(NASDAQ: RDFN) — Redfin (www.redfin.com) today announced it is expanding its new agent compensation plan to San Diego and Orange County, California. Under the new plan, rebranded to Redfin Next, agents earn competitive splits as high as 75%, have virtually all business expenses covered, and get technology, support, benefits and customer introductions from Redfin.com, the #1 brokerage site in the United States.

Redfin initially announced the plan in San Francisco and Los Angeles in late October. Since then, it has signed nearly 40 top producing agents to join its San Francisco and Los Angeles teams, and is having conversations with dozens more top producing agents who are interested in joining the company. Collectively, Redfin’s new hires sold approximately one billion in real estate in the last two years. Because of this early recruiting success, as well as the positive reception among Redfin’s existing agents, the company decided to quickly expand the plan to additional markets in Southern California.

“We set out to create a compelling compensation plan that would wow agents from across the industry by offering the best of both worlds: a big traditional split coupled with Redfin.com customers, benefits and support,” said Jason Aleem. “We couldn’t be happier with the early response in Los Angeles and San Francisco and feel even more confident that this plan will help us retain and recruit top talent and ultimately grow our market share in California next year.”

The Redfin Next plan includes:

  • Big splits. Zero expenses: Agents earn splits as high as 75% on their own deals. Once you account for the Redfin-borne costs traditionally paid by agents, including benefits, mileage, payroll taxes and listing expenses, the effective split for self-sourced sales will top out at roughly 90%. For customers they meet through Redfin’s platform, agents get up to 40% split.
  • Meet over 100 customers a year: By plugging into the Redfin platform and the 50 million people who use Redfin’s app and website every month, agents can grow their business rapidly.
  • Business in a box: Redfin's technology and staff handle qualifying new customers, scheduling & hosting tours, and coordinating sales & listings. Agents focus on closing deals for customers.
  • Top-tier benefits: Redfin’s benefits package includes medical, dental, and vision insurance; fertility benefits; 401(k) employer match and employee stock purchase program.
  • Define the future of real estate: Redfin puts the customer first, makes the industry more fair and transparent, and uses technology to modernize the real estate experience and make it better.

Agents under Redfin Next will work as employees, not independent contractors. Redfin’s employee agent model was built to put the customer first by ensuring agents have the support they need to deliver the best service. Redfin uses technology to make real estate more efficient, which is why Redfin has the most productive agents in the industry. Redfin agents close more than twice as many transactions as the average agent every year.

Redfin agents in the company’s Los Angeles, Orange County, San Diego and San Francisco markets will move to the Redfin Next pay plan on January 1. In all other markets, Redfin agents will continue to operate under Redfin’s existing plan, earning a base salary and bonuses for every closed transaction. Nationwide, Redfin agents earn more than double the typical real estate agent and the company’s best agents have earned more than $750,000 under the existing plan. Redfin expects top agents to earn even more under the pilot pay plan.

Redfin is actively recruiting experienced agents to join the company in California. Visit our site to start a conversation about how to grow your business and career at Redfin.

About Redfin

Redfin (www.redfin.com) is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, title insurance, and renovations services. We also run the country's #1 real estate brokerage site. Our home-buying customers see homes first with same day tours, and our lending and title services help them close quickly. Customers selling a home in certain markets can have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Customers who buy and sell with Redfin pay a 1% listing fee, subject to minimums, less than half of what brokerages commonly charge. Since launching in 2006, we've saved customers more than $1.5 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 4,000 people.

For more information or to contact a local Redfin real estate agent, visit www.redfin.com. To learn about housing market trends and download data, visit the Redfin Data Center. To be added to Redfin's press release distribution list, email press@redfin.com. To view Redfin's press center, click here.

Redfin-F

Contacts

Redfin Journalist Services:
Alina Ptaszynski
alina.ptaszynski@redfin.com
(215) 313-0754

Redfin

NASDAQ:RDFN
Details
Headquarters: Seattle, Washington
CEO: Varun Krishna
Employees: *
Organization: PRI

Release Versions

Contacts

Redfin Journalist Services:
Alina Ptaszynski
alina.ptaszynski@redfin.com
(215) 313-0754

More News From Redfin

Redfin Reports Homebuying Demand Slows As Mortgage Rates Hit Highest Level in a Year

SEATTLE--(BUSINESS WIRE)--U.S. pending home sales fell to their lowest level since early April during the four weeks ending July 26, dropping 1.7% in the last week alone. That’s according to a new report from Redfin, the real estate brokerage powered by Rocket. Tours of home listings are up 15% since the start of the year, compared with a 31% increase at this time last year, according to data from ShowingTime. Homebuying demand is declining partly because mortgage rates are rising: The daily av...

Redfin Reports 15% Fewer Canadians Are Searching for Homes in the U.S. Than Last Year

SEATTLE--(BUSINESS WIRE)--The number of Canada-based Redfin.com users searching for U.S. homes to buy or rent fell 15.3% year over year in June, according to a new report from Redfin, the real estate brokerage powered by Rocket. That compares with a 10.1% decline in May.Over the past two years, Canadian searches for U.S. homes have dropped roughly 37%, after posting a 25.7% year-over-year decline in June 2025.Redfin search data is an early indicator of housing demand, but searches do not necessa...

Redfin Reports Vacation-Home Mortgages Tick Up For First Time Since Pandemic Boom

SEATTLE--(BUSINESS WIRE)--U.S. homebuyers took out 4.1% more second-home mortgages in 2025 than they did a year earlier, according to a new report from Redfin, the real estate brokerage powered by Rocket. That marks the first annual increase in four years, following declines from the pandemic-era peak in 2021 until 2024. By comparison, mortgages for primary homes ticked up 1% year over year in 2025 after rising 2% in 2024. This is according to a Redfin analysis of Home Mortgage Disclosure Act (...
Back to Newsroom