-

DoubleVerify Expands Global Measurement Capabilities To Include Amazon Custom Audiences

Improving campaign effectiveness with a customized measurement solution for advertisers

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced expanded measurement coverage to advertisers utilizing Twitch inventory and Amazon custom audiences in Amazon DSP with a server-to-server (“S2S”) integration.

“Amazon Ads continues to break new ground in driving real business outcomes for advertisers while ensuring campaign measurement can be independently verified,” said Steven Woolway, EVP, Business Development, DoubleVerify. “We’re thrilled to build on our successful integration with Amazon DSP and expand our measurement coverage – enabling advertisers to seamlessly activate DV third-party measurement solutions across Twitch inventory and Amazon custom audiences.”

DV is the first third-party measurement provider to offer Amazon DSP advertisers comprehensive media quality and performance solutions to measure and optimize ads served to Amazon custom audiences, with a S2S integration. Amazon custom audiences are custom built segments that can help brands reach and re-engage with shoppers directly via Amazon DSP. DV’s solutions available to Amazon DSP advertisers include viewability, brand suitability, fraud and invalid traffic (“IVT”), in-geo, and DV Authentic AttentionⓇ.

Additionally, advertisers can seamlessly launch DV’s viewability, fraud/IVT, and in-geo measurement solutions across inventory available on Twitch, an interactive live streaming service for content spanning gaming, entertainment, sports, music, and more - via the Twitch Ad Server and/or Amazon DSP.

Detailed campaign metrics and insights can be accessed by advertisers across Twitch inventory and Amazon custom audiences using DV PinnacleⓇ – DV’s industry-leading, unified service and analytics platform that allows access to quality and performance insights across devices and buying solutions.

Over the years, DV has powered several programmatic offerings via Amazon DSP, including Authentic Brand Suitability, Custom Contextual, and DV's CTV Activation Certification. With this recent integration, advertisers can now leverage DV’s independent measurement solutions across a wider variety of media buys.

For more information, contact sales@doubleverify.com

About DoubleVerify

DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

Contacts

Media Contact:
Chris Harihar
chris@crenshawcomm.com

Industry:

DoubleVerify

NYSE:DV
Release Versions
English

Contacts

Media Contact:
Chris Harihar
chris@crenshawcomm.com

More News From DoubleVerify

DoubleVerify Appoints Stuart Flint to Lead EMEA Operations

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced the appointment of Stuart Flint as Managing Director, EMEA. In this role, Flint will oversee DV’s operations across the region and help advance the company’s go-to-market strategy, expand client relationships, and accelerate growth throughout EMEA. “As global advertisers demand greater transparency and performance a...

DoubleVerify Releases 2025 Global Insights Report on Walled Gardens, Unpacking Consumer and Marketer Trends Across the World’s Most Influential Platforms

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released 2025 Global Insights: How Consumers and Marketers Use Walled Gardens – a comprehensive report that includes platform level insights and examines how social media continues to shape digital advertising, news consumption, and commerce. “The appeal of advertising across social media platforms lies in their ability to bl...

DoubleVerify Introduces DV AI Verification™ Offering to Identify and Manage Agent Interactions and Avoid AI Slop

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. The launch marks a major step in DV’s broader investment in AI-focused technologies that enable advertisers to navigate and engage confidently in an increasingly com...
Back to Newsroom