NEW YORK--(BUSINESS WIRE)--B&H is pleased to announce Apple’s M3 family of processors—the M3, M3 Pro, and M3 Max—offering significant performance improvements over the past two generations of Apple Silicon. The new M3, M3 Pro, and M3 Max chipsets will be making their debut in updated 14” and 16” MacBook Pro models while the base M3 chip will be featured in updated 24” iMac models.
Apple 14" MacBook Pro with M3 Pro Chip (Space Black)
Apple 14" MacBook Pro with M3 Chip (Space Gray)
Improving upon the M2's architecture, M3 offers dramatically increased performance speed and battery life, while M3 Pro and M3 Max take these capabilities even further. The new chips are built on the same 3-nanometer architecture that was used for the A17 chips for this year's iPhone Pro models; this smaller 3-nanometer design allows for more transistors to fit into the same amount of space — According to Apple's estimations, 5 billion more than M2.
Alongside the M3 is the introduction of a next-generation GPU, which Apple claims is going to mark the biggest jump in graphical fidelity for the Mac platform. The M3 is supports raytracing and they showcased a new feature of the chipset, called Dynamic Catching, which translates on a hardware level to only the exact amount of memory needed being used for each task.
Apple 16" MacBook Pro (M3 Pro, Space Black)
The new Apple M3 chipsets offer rendering speeds up to 2.5x faster than the M1 family of chips; CPU performance cores and efficiency cores are 30 percent and 50 percent faster than those in M1, respectively; and the Neural Engine is 60 percent faster than the Neural Engine in the M1 family of chips. According to Apple, M3 also now supports up to 128GB of Unified Memory Architecture.
M3 Macbook Pro
As for the Macs themselves, the new chipsets are coming to the flagship 14” and 16” versions of the MacBook Pro. All MacBook Pro models still feature a Liquid Retina XDR display, but with the ability to showcase SDR content, is displayed at up to 600 nits—20% more than before. The Pros also get a nice bump to 22 hours of battery life. The M3 Pro and Max-equipped Pros now also come in a very sleek Space Black colorway.
The base version of M3 will also be available in the line of 24” iMacs; design-wise, these colorful all-in-one desktops remain the same but will offer significantly improved performance and 2x speeds over the previous M1-equipped generation from 2021. And for those upgrading from an Intel-based iMac, the new iMac is up to 2.5x faster than the most popular 27” models and 4x faster than the most powerful 21.5” model.
Learn More about the Next Gen M3 Chip Macbooks Pros, iMacs at B&H Explora
About B&H Photo Video
As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 50 years.
Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world's foremost experts and interviews with some of technology's most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts.
When you’re in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.