-

DoubleVerify Unveils New Partnership To Authenticate Instacart Ads

Brands will benefit from DV’s industry-leading viewability and fraud verification across Instacart Ads

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a partnership with Instacart (NASDAQ: CART), the leading grocery technology company in North America, to enable media verification and maximize advertiser performance across the platform. The partnership will leverage DV’s technology and data to verify that Instacart video and display ads are viewable by a human being and are safe from Fraud/Invalid Traffic (“IVT”).

Instacart is the leading grocery technology company in North America and works with grocers and retailers to transform how people shop. As a retail enablement platform, they partner with more than 1,400 retail banners to deliver from more than 80,000 stores. With Instacart Ads, they’re bringing the best of online advertising to help more than 5,500 brands of all sizes move products off shelves.

“We are excited to extend DV's independent measurement on the Instacart Ads platform to ensure that campaigns meet key media quality criteria while maximizing performance for advertisers,” said Mark Zagorski, CEO, DoubleVerify. “Instacart has been a pioneer in online grocery shopping for over a decade, and this partnership exemplifies the leadership, innovation and trust that both companies have built.”

With DV’s quality measurement technology, Instacart advertisers will benefit from:

  • Fraud Protection: For advertising to perform, it must be seen by real people. DV identifies and protects advertisers from fraud and IVT – ranging from hijacked devices to bot manipulation.
  • Viewability Verification: DV provides comprehensive viewability verification, identifying whether an ad has the opportunity to be seen and shedding light on its impact.

“We're excited to partner with DoubleVerify to provide valuable viewability and IVT authentication to our mutual advertising clients,” said Tim Castelli, Vice President of Global Advertising Sales at Instacart. “As we continue to enhance our advertising solutions, we are committed to delivering measurable value and growth for our brand partners.”

DV and Instacart will be working on the technical integration for viewability and IVT verification solutions over the coming months.

For more information about DoubleVerify, visit http://www.doubleverify.com.

About DoubleVerify
DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

Contacts

Media:
Chris Harihar
chris@crenshawcomm.com

Industry:

DoubleVerify

NYSE:DV
Release Versions
English

Contacts

Media:
Chris Harihar
chris@crenshawcomm.com

More News From DoubleVerify

DoubleVerify Appoints Stuart Flint to Lead EMEA Operations

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced the appointment of Stuart Flint as Managing Director, EMEA. In this role, Flint will oversee DV’s operations across the region and help advance the company’s go-to-market strategy, expand client relationships, and accelerate growth throughout EMEA. “As global advertisers demand greater transparency and performance a...

DoubleVerify Releases 2025 Global Insights Report on Walled Gardens, Unpacking Consumer and Marketer Trends Across the World’s Most Influential Platforms

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today released 2025 Global Insights: How Consumers and Marketers Use Walled Gardens – a comprehensive report that includes platform level insights and examines how social media continues to shape digital advertising, news consumption, and commerce. “The appeal of advertising across social media platforms lies in their ability to bl...

DoubleVerify Introduces DV AI Verification™ Offering to Identify and Manage Agent Interactions and Avoid AI Slop

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize ad performance and prove campaign outcomes, today announced DV AI Verification™, a new offering designed to help advertisers identify and manage AI agent interactions and avoid low-quality AI-generated content. The launch marks a major step in DV’s broader investment in AI-focused technologies that enable advertisers to navigate and engage confidently in an increasingly com...
Back to Newsroom