-

FirstFleet Selects Motive to Enhance Driver Safety and Operational Efficiency

Integration between Motive and Platform Science gives FirstFleet critical visibility into its on-the-road, on-site, and back-office operations

SAN FRANCISCO--(BUSINESS WIRE)--Motive, the only fully unified Integrated Operations Platform for the physical economy, today announced that FirstFleet selected Motive to uplevel its commitment to driver safety. FirstFleet provides a Dedicated Contract Carriage service to a diverse collection of business partners, primarily hauling consumer goods, groceries, and paper products across the United States. FirstFleet has a workforce of over 4,000 employees across 130 cities.

The partnership between FirstFleet and Motive helps make roads a safer place for drivers and other motorists. FirstFleet will have increased access to safety data and insights from Motive to enhance driver safety as well as efficiency and real-time driver coaching. The partnership also equips FirstFleet with high-quality, reliable video footage to coach drivers as part of its safety coaching program.

Motive and Platform Science came together to increase road safety, compliance, and operational efficiency for FirstFleet and its drivers. By integrating Motive's AI Dashcam and safety data, and Platform Science's Virtual Vehicle platform, FirstFleet now has end-to-end visibility across its more than 3,000 vehicles. The fully integrated solution breaks down data silos between platforms to deliver intelligent and actionable insights in real-time.

"Everything that we do at Motive is for the good of our customers so when we were given the opportunity to transform FirstFleet’s driver safety program by combining our strengths with Platform Science, the decision was simple," said Ryan Plutnicki, Chief Customer Officer at Motive. "Motive’s AI Dashcam provides accurate and actionable data that helps our customers coach drivers and proactively prevent accidents. We are confident that this partnership will help improve the safety of America’s roads.”

"Our collaboration with Motive represents a significant step forward in creating safer roads for our drivers and those with whom they share the road," said Austin Henderson, Chief Information Officer at FirstFleet. “Because of Motive and Platform Science’s shared commitment to open architecture and interoperability, we are able to make our employees’ jobs easier and increase the safety of our drivers – all in pursuit of delivering the best service to our customers."

“Our commitment to the industry centers on providing the best driver experience and choice for our fleets. Being able to offer Motive as a driver safety solution enabled through our Virtual Vehicle platform is the perfect example of how a unified ecosystem benefits our fleets with the power of interoperability. We are proud to support FirstFleet’s mission of keeping their drivers safe through this partnership,” said Natalia Burgett, Chief Strategy Officer at Platform Science.

Motive, Platform Science, and FirstFleet's collaboration stems from the understanding that shared goals can transcend competition. By equipping fleets with state-of-the-art systems and fostering seamless integration and interoperability, the partnership offers a unified solution that leverages cutting-edge technology to enhance road safety, give operations leaders visibility across its fleet, and increase the efficiency and effectiveness of its employees.

For more information about Motive’s Driver Safety Solution, visit here. To learn more about FirstFleet and its commitment to road safety, visit here. To learn more about Motive’s partnership with Platform Science, visit here.

About Motive

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector. Visit gomotive.com to learn more.

Contacts

Carolyn Bos, Motive
press@gomotive.com

Motive


Release Versions

Contacts

Carolyn Bos, Motive
press@gomotive.com

More News From Motive

Motive Launches New Edge AI Capabilities to Help Prevent Collisions and Capture Critical Incidents in Real-Time

SAN FRANCISCO--(BUSINESS WIRE)--Motive, the AI platform for physical operations, today announced AI-powered Fatigue Detection, AI-powered Eating Detection, and AI-powered Collision Detection as part of a set of new AI Driver Safety capabilities designed to detect early signs of unsafe driving and capture low-severity collisions such as sideswipes and fender benders often missed by telematics alone. The new AI models are designed to give organizations earlier visibility into risk and can help te...

Motive Appoints Thomas Hansen as President, Go-To-Market, to Accelerate Next Phase of AI Leadership and Global Scale

SAN FRANCISCO--(BUSINESS WIRE)--Motive, the AI platform for physical operations, today announced the appointment of Thomas Hansen as President, Go-To-Market. In this newly created role, Thomas will lead Motive’s go-to-market organization, including sales, marketing, customer success, partnerships and revenue operations. “As we scale and accelerate our next chapter of growth, I could not be more excited to welcome Thomas to the team,” said Shoaib Makani, Co-founder and CEO of Motive. “Thomas bri...

Motive Welcomes PGA Tour Champion Jason Day as Special Guest Speaker at Vision 26 Conference

SAN FRANCISCO--(BUSINESS WIRE)--Motive, the AI platform for physical operations, today announced Jason Day, 13-time PGA Tour winner, who achieved World Ranking #1 and is a Major champion, will headline Vision 26, Motive’s third annual innovation summit, taking place May 26-28, 2026, at the JW Marriott Nashville. On Wednesday, May 27, Day will take the main stage to share what it takes to perform at the highest level and how he uses data and discipline to deliver consistent, world-class results....
Back to Newsroom