BOULDER, Colo.--(BUSINESS WIRE)--Meati Foods™, creator of delectable, animal-free products crafted from the company's patented, whole-food MushroomRoot™, today introduced eat meati™ jerky, a shelf-stable snack series available for shipment direct to consumers’ doorsteps. Available in a three-flavor bundle featuring Original, Peppered and Sweet Chile flavors, the jerky delivers delicious sustenance on-the-go powered by seven grams of complete protein alongside dietary fiber and micronutrients including vitamins B2, B3, B5, B9, iron, potassium, choline, copper, zinc and magnesium.
“Snacking more and eating fewer meals isn’t only a Gen Z trend; it’s truly cross-generational. It’s critical to provide protein, fiber and nutrition that is delicious and supports life on the go,” said Scott Tassani, president and chief operating officer of Meati Foods. “We’re excited to provide a snacking solution that provides superior nutrition and incredible flavor in meati jerky and can’t wait for people to try it. We believe the potential appeal will extend well beyond jerky eaters, as more people seek out functional snacks they enjoy.”
Jerky is the latest product in the eat meati line, which has seen explosive success in 2023 during its retail debut and expansion. The four steaks and cutlets are frequently the top-performing SKUs in the animal-free meat category. Meati’s jerky also supports the company’s sustainability focus by using MushroomRoot from steak and cutlet production.
Meati jerky is available in the online meati Marketplace at a price of $39 direct-to-doorstep, including shipping, for three different flavor pouches, each holding 2.2 oz or two servings. While the jerky is currently available only direct-to-consumer, the company plans to take learnings from this initial launch into consideration for future commercialization planning.
About Meati Foods™
Founded in 2017, Meati Foods is working to maximize the boundless potential of MushroomRoot™, a whole food cultivated with a modernized version of ancient and natural processes that have helped preserve Earth’s ecosystems for millennia. Eat Meati®, the debut product line from Meati Foods featuring cutlets and steaks made from MushroomRoot, made its national retail debut in March 2023 after a year of record sellouts through its direct-to-doorstep online shop. The products are available at Whole Foods Market, Sprouts Farmers Market, Fresh Thyme and Meijer locations across the United States, and the company continues to expand its retail partnerships. Meati's textures and flavors have won the enthusiastic support of some of food's biggest icons, including David Chang (chef and founder of Momofuku and Majordomo Media); John Foraker (Once Upon a Farm CEO and former Annie's Organic CEO); Nicolas Jammet and Jonathan Neman (co-founders of Sweetgreen); Sam Kass (former White House senior policy advisor for nutrition and partner at Acre Venture Partners).