Dr. Praeger’s Reimagines the Veggie Burger With New Crunchy Burger Launch

The frozen food brand is launching crunchy-coated burgers as the latest addition to its popular veggie burger line

SADDLE BROOK, N.J.--(BUSINESS WIRE)--Dr. Praeger’s, a pioneer in the better-for-you frozen food market, is reinventing the veggie burger with the launch of two brand-new Crunchy Burgers. According to a recent study, the top consumer concern around plant-based products is texture¹. As a response to this unmet consumer need, Dr. Praeger’s is adding two crispy-coated burgers to their current veggie burger offerings.

Dr. Praeger’s Crunchy Veggie Burgers are crafted with the same recognizable ingredients and delicious taste the brand is known for, while providing the crispy, crunchy texture consumers have been asking for. The Crunchy Burger is available in two flavor varieties: Crunchy Cauliflower Veggie Burgers and Crunchy Southwestern Sweet Potato Burgers. Both flavors are made with 6 vegetables and are vegan, gluten-free and non-GMO certified with a golden crust that delivers a satisfying, wow-worthy crunch without compromising nutrition. Crunchy Burgers can be ready from the freezer in minutes and are perfect for the air fryer, as well as in the stove or oven.

“At Dr. Praeger’s, we’re constantly striving to innovate and give consumers what they want,” said Joe Wilbeck, Dr. Praeger’s Brand Marketing Director. “They asked for improved texture and we delivered, all without compromising the integrity of Dr. Praeger’s veggie-forward DNA and cleaner ingredient label.”

Crunchy Burgers are now available in Whole Foods nationwide, as well as HEB, Sprouts, Shoprite and Publix. Find more information on this product and other Dr. Praeger’s offerings at www.drpraegers.com.

About Dr. Praeger’s

For almost 30 years, Dr. Praeger’s Sensible Foods has offered delicious and convenient frozen food options for the whole family. Founded by two heart surgeons determined to make healthy food easily accessible, the company remains family-operated. Dr. Praeger’s is a leader in the all-natural, vegetarian, vegan, gluten free and kosher frozen food categories with a wide range of top-selling products including veggie- and protein-packed burgers, plant-based chick’n, kid-approved Littles® and more. For further information visit www.drpraegers.com.

¹ March 2023 Plant-Based Foods’ Consumer Study “Unmet Needs” from 84.51° and PBFA