-

Reply Unveils MLFRAME Reply, a Generative AI Framework for Knowledge Development and Sharing

TURIN, Italy--(BUSINESS WIRE)--Reply is pleased to announce the launch of MLFRAME Reply, a new generative artificial intelligence framework for heterogeneous knowledge bases. Developed by Machine Learning Reply, a specialised company within the group, MLFRAME Reply applies a proprietary methodology to analyze databases, train algorithms, and validate results on top AI technologies. This enables the rapid creation of conversational generative models applicable to specific corporate knowledge domains.

The current availability of generative artificial intelligence technologies makes large amounts of unstructured information and textual data accessible and queryable through natural language. It provides the ability to create distributed and usable knowledge bases both within companies and to be used in customer relations.

MLFRAME Reply acts as an engine that extracts knowledge through natural language, reaggregates it, and redistributes it in conversational form. It empowers the 'artificial intelligence' component underlying the new generation of 'human-like' interaction systems, such as digital assistants and digital humans.

MLFRAME Reply enables businesses to benefit from comprehensive support in all phases of conversational system development and training: from creating a substantial knowledge base within a knowledge domain, to introducing generative models (based on information retrieval and LLM techniques), and training and optimizing algorithms using the most appropriate techniques for the complexity level required for each use case. For example, MLFRAME Reply has already been employed in the development of onboarding systems based on conversational interfaces and has provided conversational intelligence for digital human models in the banking, insurance, and automotive sectors.

For more information about MLFRAME Reply and Reply's generative AI-based solutions, please visit: www.ai.reply.com

Reply
Reply [EXM, STAR: REY] specializes in the design and implementation of solutions based on new communication channels and digital media. Through its network of specialist companies, Reply supports some of the world’s leading industrial groups in Telco & Media, Industry & Services, Banks & Insurance, and Public Administration to define and develop business models, suited to the new paradigms of Artificial Intelligence, Big Data, Cloud Computing, Digital Media and the Internet of Things. Reply services include Consulting, System Integration and Digital Services. www.reply.com

Machine Learning Reply
Machine Learning Reply is the Reply Group company specialised in providing artificial intelligence services and solutions to guide its customers towards digitisation, helping them to become more competitive and data-driven through Smart Analytics, Machine Learning and Artificial Intelligence. With expertise in deep learning, machine vision, NLP and predictive modelling, the company helps its customers to empower their business by providing them with highly experienced dedicated development teams. www.machine-learning.reply.it

Contacts

Media Contact:

Reply
Fabio Zappelli
f.zappelli@reply.com
Tel. +390117711594

Aaron Miani
a.miani@reply.com
Tel. +44 2077 306000

Reply

MIL:REY.MI
Details
Headquarters: Turin, Italy
Website: www.reply.com
CEO: Tatiana Rizzante
Employees: 14307
Organization: PRI


Contacts

Media Contact:

Reply
Fabio Zappelli
f.zappelli@reply.com
Tel. +390117711594

Aaron Miani
a.miani@reply.com
Tel. +44 2077 306000

Social Media Profiles
More News From Reply

REPLY: A Face Only A Mother Could Love by Robert Gaudette Wins the Reply AI Film Festival 2026, the International Competition Exploring the Intersection of Cinema and Artificial Intelligence

TURIN, Italy--(BUSINESS WIRE)--Canadian filmmaker Robert Gaudette, with his short film A Face Only A Mother Could Love, has won the Reply AI Film Festival 2026, the international competition created by Reply to explore new frontiers in cinematic language through the use of artificial intelligence. The award was presented on Sunday 6 September in Venice, during a ceremony organised by Reply and Mastercard at the Match Point Arena, set up at Tennis Club Venezia on the Lido, alongside the 83rd Ven...

Reply S.p.A: The Board of Directors Approves the Half-year Financial Report as of 30 June 2026

TURIN, Italy--(BUSINESS WIRE)--Today, the Board of Directors of Reply S.p.A. [EXM, STAR: REY] approved the results as at 30 June 2026. Since the start of the year, the Group has recorded a consolidated turnover of €1,311.9 million which is an increase of 7.4% compared to the same period in 2025. All indicators are positive for the period. In the first half of 2026 consolidated EBITDA of €233.2 million compared to the €223.7 million recorded in 2025 and corresponds to 17.8% of turnover. EBIT, fr...

Cognita Reply Named an OpenAI Advanced Partner to Accelerate Enterprise Adoption of Frontier AI

TURIN, Italy--(BUSINESS WIRE)--Cognita Reply, the Reply Group company specialising in OpenAI technologies, today announced that it has been named an OpenAI Advanced Partner within the OpenAI Partner Network. The OpenAI Partner Network is a global programme for partners to build, sell and deliver AI solutions with OpenAI. It brings together partners with deep industry expertise, delivery capabilities and customer relationships, while equipping them with resources, enablement and support to help...
Back to Newsroom