DULUX Paints by PPG launches new take on neutrals with 2024 Colour of the Year, Limitless

Versatile hue reflects consumer preferences transitioning to modern take on softer shades

TORONTO--(BUSINESS WIRE)--PPG (NYSE:PPG) today announced that DULUX™ Paints by PPG has selected Limitless (DLX1091-3) as its 2024 Colour of the Year. This fresh take on a neutral shade blends the invigorating power of a primary colour with the versatility of a warm neutral making it a perfect complement to any space.

An energizing yellow-beige, Limitless can be paired with both warm and cool-toned shades to bring a feeling of warmth to any living space. This subtle, yet invigorating hue infuses home decor with a sense of energy and optimism reflective of consumer sentiments moving into 2024.

“Across the globe, we’re seeing design preferences shift from stark, cool-toned shades to those more reflective of cultural optimism coming to the forefront. This translates into an affinity for warm-toned shades that are both soothing, yet elevated,” said Mitsu Dhawan, PPG brand manager Dulux paint. “There’s a growing focus on creativity, holistic well-being and acceptance. From a colour perspective, this comes to life in a preference shift to calming shades that inspire feelings of happiness and goodwill; Limitless is the perfect embodiment of this sentiment.”

Warm beiges and honey yellows are at the forefront of shades signaling peace and optimism, as they take their cues from nature, conveying the calming warmth of the sun and the fresh, energizing start of a new day.

“The resurgence of optimistic colours will take us into a new era of home design that is closely aligned with a cultural focus on well-being, finding calm in a chaotic world and breaking free from convention,” Dhawan said.

As the headlining hue of Dulux Paints’ 2024 palette, Limitless embodies this sentiment perfectly. It is warm yet modern; invigorating, yet subtle enough to be used in any scale or surface, including both interiors and exteriors. It works seamlessly in combination with any of the colours in the 2024 palette and can be used as either a primary or accent colour with both warm and cool-toned hues.

Dhawan suggests using Limitless with delicate pastels to evoke a feeling of nurture and support. Used as an all-over colour it brightens and invigorates when paired with white trim or is cozy and welcoming when grounded with chestnut brown accents. Due to its versatility, Limitless is a great option to consider for use on ceilings, interior doors and cabinetry. It can also be used to add curb appeal to exteriors, and works on homes of contemporary and traditional design. For those looking to complement their current design, Dhawan recommends using Limitless as a front door colour, signifying a warm welcome to visitors.

Limitless works with a range of colours in Dulux Paints’ 2024 palette, which comprises earthy neutrals, warm floral hues and playful vibrant colours. Dhawan recommends pairing it with Sweet Spiceberry (DLX1059-7) for a bold, warm and energizing feel, Aquamarine Dream (DLX1135-4) for a comforting colour scheme, or Night Rendezvous (DLX1037-5) for a refreshing statement.

Dhawan recommends tinting Limitless in Dulux DIAMOND DISTINCTION™ wall paint, a high-performance interior paint specially formulated to provide unprecedented resilience and washability.

Its patented clean-surface technology makes quick work of removing stains and scuffs with a simple wash. Formulated to provide a mildew-resistant, long-lasting finish Dulux Diamond Distinction paint is a low-odour, low-VOC eggshell paint and primer that is the perfect base for any colour and ideal for use in interior spaces including bedrooms, kitchens and bathrooms.

For more information about the Dulux Paints 2024 colour palette and to order 8” x 8” swatches of any Dulux Paints colour, visit Dulux.ca.

Find Dulux Paints in more than 240 company-owned Dulux Paints and BÉTONEL™-Dulux stores across Canada, serving the consumer and professional markets. No matter where the Dulux brand is sold in Canada, it offers an extensive portfolio of high-quality products and services to the marketplace.

PPG: WE PROTECT AND BEAUTIFY THE WORLD®

At PPG (NYSE:PPG), we work every day to develop and deliver the paints, coatings and specialty materials that our customers have trusted for 140 years. Through dedication and creativity, we solve our customers’ biggest challenges, collaborating closely to find the right path forward. With headquarters in Pittsburgh, we operate and innovate in more than 70 countries and reported net sales of $17.7 billion in 2022. We serve customers in construction, consumer products, industrial, and transportation markets and aftermarkets. To learn more, visit www.ppg.com.

We Protect and Beautify the World and the PPG Logo are registered trademarks of PPG Industries Ohio, Inc.

Dulux is a registered trademark of AkzoNobel and is licensed to PPG Architectural Coatings Canada, Inc. for use in Canada only.

Diamond Distinction is a trademark of PPG Architectural Finishes, Inc.

Bétonel is a trademark of PPG Architectural Coatings Canada, Inc.

CATEGORY Architectural Coatings Americas and Asia Pacific