Scrumming Up Profits: Inside the Commercial Success of Rugby World Cup 2023 - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Business of the Rugby World Cup - Property Profile, Sponsorship and Media Landscape" report has been added to ResearchAndMarkets.com's offering.

The upcoming Rugby World Cup 2023 promises to be a fiercely competitive and commercially appealing event, with defending champions South Africa facing formidable competition from 20 participating teams. As anticipation builds, a comprehensive analysis of the tournament's commercial landscape reveals intriguing insights into its economic potential and global reach.

Commercial Partnerships

The tournament boasts a remarkable 38 brand partners, a testament to its magnetic appeal. These partnerships are projected to generate an estimated annual value of $143.75 million. The diversity of sponsors reflects the tournament's ability to attract businesses from various sectors, creating a rich tapestry of support that contributes significantly to the event's economic impact.

Ticket Sales and Revenue

Ticket sales for the Rugby World Cup 2023 are expected to be a substantial contributor to its financial success. With ticket prices ranging from $40 to $1,036, the cumulative revenue from match attendance is projected to reach an impressive $233.08 million. This substantial figure underscores the global demand for live rugby and the tournament's ability to draw spectators from diverse backgrounds.

Prominent Kit Supplier

Macron has emerged as a dominant force in the kit supplier market for the Rugby World Cup 2023. With seven lucrative deals covering 35% of participating teams, Macron's prominence highlights the critical role of branding and merchandise in the tournament's commercial ecosystem.

Commercial Streams

The comprehensive report delves into various commercial streams, providing valuable insights into the evolving landscape:

1. Tournament Overview: An exploration of the sporting context and the journey of the tournament to its current iteration in France.

2. Attendances & Tickets: A detailed analysis of attendances and ticket pricing, showcasing the substantial revenue potential from match attendance.

3. Social Media: A glimpse into the tournament's social media appeal, highlighting its ability to engage a global audience.

4. Media Landscape: An examination of the media landscape, showcasing the event's ability to capture viewers' attention on a grand scale.

5. Tournament Sponsorship: A deep dive into the sponsorship aspect, unveiling the lucrative partnerships that drive the event's economic engine.

6. Kit Supplier Market: An exploration of the kit supplier market, with Macron's dominant presence underlining the significance of sports merchandise.

7. Team Sponsorship: An analysis of individual team sponsorships, providing insights into the financial support that sustains the teams' participation.

8. Player Profiles: A closer look at player profiles, showcasing the individuals who contribute to the tournament's appeal and commercial success.

9. Appendix: Supplementary information and tables, offering a comprehensive reference for readers.

Anticipated Impact

The Rugby World Cup 2023 is poised to captivate global audiences, generating substantial economic value and showcasing the power of sports as a commercial entity. With a rich tapestry of commercial partnerships, strong ticket sales, and a dynamic media landscape, the tournament is set to leave an indelible mark on the world stage.

Research Methodology

The report's insights are gleaned from a rigorous research methodology that combines secondary research, primary research, and expert analysis. By triangulating data from multiple sources, the report offers a nuanced and comprehensive understanding of the Rugby World Cup 2023's commercial landscape and its implications.

For more information about this report visit https://www.researchandmarkets.com/r/fc2vru

Source: GlobalData

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