KRISPY KREME® Partners with M&M’S® for First Time Ever in U.S.

Fans can enjoy four new doughnuts for limited time beginning July 17,

including one bursting with M&M’S MINIS Milk Chocolate Candies

CHARLOTTE, N.C.--(BUSINESS WIRE)--Krispy Kreme® is partnering with M&M’S® – the beloved chocolate candy – for the first-time ever in the U.S. to create four doughnuts that give doughnut and chocolate candy lovers an all-new, delicious way to experience the beloved brands.

Beginning July 17 for a limited time at participating shops across the U.S., Krispy Kreme’s new M&M’S collection includes a doughnut innovation literally bursting with M&M’S MINIS Milk Chocolate Candies:

• Chocolate Candy Surprise Doughnut Filled with M&M’S: A one-of-a-kind doughnut inspired by classic red M&M’S, packed with M&M’S MINIS Milk Chocolate Candies, hand-dipped in red icing and topped with a white iconic “M” candy piece.
• Chocolate Iced Doughnut Topped with M&M’S: An Original Glazed® doughnut hand ‑dipped in classic chocolate icing, then covered with M&M’S MINIS Milk Chocolate Candies and crispy rainbow dots.
• Peanut Butter Kreme™ Filled Doughnut Topped with M&M’S: A doughnut filled to the brim with decadent Peanut Butter Kreme™ Filling, dipped in peanut butter icing, generously garnished with chopped M&M’S Peanut Chocolate Candies and rainbow dots, and finished with classic chocolate drizzle.
• Mini Chocolate Iced Doughnut Topped with M&M’S: A Mini Original Glazed® doughnut hand-dipped in classic chocolate icing, then covered with M&M’S MINIS Milk Chocolate Candies and crispy rainbow dots.

“America’s most loved doughnuts and favorite chocolate candy are together at last, and you're going to love ’M,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme.

Krispy Kreme’s M&M’S doughnuts are available in-shop and for pickup or delivery via Krispy Kreme’s app and website. The specialty dozen contains four Chocolate Iced Doughnuts Topped with M&M’S, four Peanut Butter Kreme™ Filled Doughnuts Topped with M&M’S, and four Original Glazed® doughnuts. Regular-sized doughnuts also are available individually and as a specialty three-pack. The Mini Chocolate Iced Doughnut Topped with M&M’S is available in an assorted box of 16.

Fans can get $0 delivery July 17 through 20 for any M&M’S collection order placed online or via the Krispy Kreme app.

Doughnut and chocolate candy lovers can also find a limited time Krispy Kreme 6-pack featuring the Chocolate Iced Doughnut Topped with M&M’S delivered fresh daily to select grocery stores. Find the 6-pack doughnut assortment at many local Walmart, Kroger, Food Lion, Publix, Stater Brothers, Wakefern and more stores. Visit www.krispykreme.com/locate/location-search#grocery to find a shop or grocery store location near you.

Show us how you’re enjoying and sharing Krispy Kreme’s new doughnuts featuring M&M’S by using #KrispyKreme and tagging @krispykreme on social. Learn more about Krispy Kreme’s M&M’S collection by visiting www.krispykreme.com/promos/mms.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in over 30 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with nearly 12,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.

About Mars, Incorporated

Mars Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing. For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, Instagram, LinkedIn and YouTube.