NASHVILLE, Tenn.--(BUSINESS WIRE)--Nashville-based social beverage company, Better Than Booze, took home the award for Best In Class for Hemp Infused Ready to Drink for its Rosemary Infused Grapefruit Paloma at the San Francisco World Spirits Competition. The coveted award is presented by The Tasting Alliance Competition, the oldest and largest competition of its kind, providing recognition for stand-out beverages in the US and international markets as well as with consumers. Better Than Booze, which launched a line of 3 flavor-forward THC and CBD derived mocktails 8 months ago, not only received this illustrious award but was also nominated for the Best In Class Ready to Drink award and received a double gold medal for their Grapefruit Paloma, an award received when all members of the judging panel rate a beverage gold. This recognition only further solidifies Better Than Booze as a breakout brand of the year in the rapidly growing hemp beverage industry.
Better Than Booze’s performance at the San Francisco World Spirits Competition highlights their dedication to crafting beverages that provide a better alternative to traditional nonalcoholic options without compromising flavor or experience. Distributors and retailers can confidently distribute and stock their shelves knowing that they’re serving a world-class product that is making strides in the ready to drink beverage market.
Better Than Booze co-founder, Drea Groeschel, shares, “This prestigious award embodies the dynamic spirit and unwavering dedication of our team, the support of our Nashville community, and the belief from our investors and board on our shared vision for this brand. This collective spirit is what fuels our company's success.” She shares, “Winning at SFWSC serves as a milestone, marking our continuous growth and propelling us towards even greater heights, but also celebrating the countless hours of hard work and overcoming challenges which got us to where we are now.”
In addition to their latest achievements, Better Than Booze has secured capital of over $2 million this year to continue their brand growth and expansion. The investment will aid in their new flavor development, distribution and product advancement as they expand to New York and Minnesota this summer and release a new flavor mocktail in the fall. Better Than Booze also plans to release a new line of mocktails that feature the same award-winning flavors from their hemp line but fully sober, with plans to hit the shelves of major grocery stores such as Kroger, Harris Teeter, and Publix by the end of the year.
"As Chairman and CEO of Lipman Brothers, our company has seen many innovations over its 90-year history. It is exciting to witness this award winning non alcoholic beverage’s success,” says Robert Lipman. “Better Than Booze has vast national potential. This beverage creation has not only revolutionized the way people enjoy their drinks but also represents a testament to our unwavering commitment to providing excellent products and staying ahead of the industry's evolving trends."
With a combined 16 awards under their belt and counting, expansion across the country on the horizon, propitious backing and developments underway, Better Than Booze is poised to have a hugely successful first calendar year in the market.
To learn more about Better Than Booze, visit https://drinkbetterthanbooze.com.