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Yamaha Rightwaters™ Lends Support to 5th Annual Emerald Coast Open

Tournament Helps Remove Approximately 25,000 Invasive Lionfish from Gulf of Mexico

DESTIN, Fla.--(BUSINESS WIRE)--During the 2023 Emerald Coast Open, 144 competing divers removed 24,699 invasive lionfish from the Gulf of Mexico. With support from Yamaha Rightwaters™ as well as many local, national and international conservation-minded organizations, the annual event set records for largest lionfish (five times) as well as the number of lionfish caught in both the pre-tournament and main tournament.

“The mitigation of aquatic invasive species is one of the four pillars of the Yamaha Rightwaters mission,” said Martin Peters, Director, External Affairs, Yamaha U.S. Marine Business Unit. “The Emerald Coast Open helps foster healthy marine environments in the Gulf while educating the public about the damage a large lionfish population can cause. Yamaha Rightwaters will continue to support this tournament and applauds the effort to help the Gulf of Mexico thrive as a strong fishery.”

Lionfish prey on more than 167 different native fish species and can reduce some reef fish populations by up to 90 percent. They are capable of eating fish 2/3 their size and one lionfish can consume roughly 20 fish in a half hour.

“Since its inception in 2019, the Emerald Coast Open helped remove more than 72,000 total lionfish from Gulf waters,” said Alex Fogg, Coastal Resource Manager, Destin – Fort Walton Beach and Emerald Coast Open Organizer. “The tournament not only yields immediate results and improvement within our fisheries it also demonstrates that catching lionfish is fun – and they are tasty! We’re glad to have the support of Yamaha Rightwaters and look forward to developing our relationship as we begin to plan for the 2024 tournament.”

To learn more about the Emerald Coast Open and view dates for the 2024 event, visit emeraldcoastopen.com.

Yamaha Rightwaters is a national sustainability program that encompasses all of Yamaha Marine’s conservation and water quality efforts. Program initiatives include habitat restoration, support for scientific research, mitigation of invasive species, the reduction of marine debris and environmental stewardship education. Yamaha Rightwaters reinforces Yamaha’s long-standing history of natural resource conservation, support of sustainable recreational fishing and water resources and Angler Code of Ethics, which requires pro anglers to adhere to principles of stewardship for all marine resources.

Yamaha’s U.S. Marine Business Unit, based in Kennesaw, Ga., is responsible for the sales, marketing, and distribution of Yamaha Marine products in the U.S. including Yamaha Outboards, Yamaha WaveRunners®, Yamaha Boats, G3® Boats and Skeeter® Boats. Supporting 2,400 dealers and boat builders nationwide, Yamaha is the industry leader in reliability, performance, technology and customer service.

REMEMBER to always observe all applicable boating laws. Never drink and drive. Dress properly with a USCG-approved personal floatation device and protective gear.

© 2023 Yamaha Motor Corporation, U.S.A. All rights reserved.

This document contains many of Yamaha's valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only and are not intended to be an endorsement.

Contacts

Nicholas Genesi
Public Relations Manager
Yamaha U.S. Marine Business Unit
Mobile: (470) 898-7278
nicholas_genesi@yamaha-motor.com

Neal Wheaton
Wilder+Wheaton for
Yamaha U.S. Marine Business Unit
Mobile: (404) 317-0698
neal.wheaton@gmail.com

Yamaha Rightwaters


Release Versions

Contacts

Nicholas Genesi
Public Relations Manager
Yamaha U.S. Marine Business Unit
Mobile: (470) 898-7278
nicholas_genesi@yamaha-motor.com

Neal Wheaton
Wilder+Wheaton for
Yamaha U.S. Marine Business Unit
Mobile: (404) 317-0698
neal.wheaton@gmail.com

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