Aaron Moore Appointed as President of Urban Adventures Companies, Inc.

WASHINGTON--(BUSINESS WIRE)--Aaron Moore has been appointed as President of Urban Adventures Companies, Inc. (UAC). The company’s portfolio of brands include popular Washington, DC mainstays like VIDA Fitness, Aura spa, Bang Salon, Capitol City Brewing Company, Penthouse Pool & Lounge and SweatBox.

"Aaron’s appointment to the position of President of the company reflects my belief that now is the time to install the next generation of leadership at Urban Adventures Companies, Inc.,” said David von Storch, the company’s founder. “For the past 16 years, Aaron has proven himself to be capable, compassionate, principled, and the right person to lead the company as we move past Covid and into a phase of renewal and expansion.”

As President, Moore will oversee the executive team along with all operational, financial, marketing, and growth strategies for Urban Adventures Companies. With his extensive industry expertise and deep understanding of customer needs, Moore will continue to drive innovation and elevate the outstanding lifestyle services of the UAC brands.

Moore first joined UAC in 2007 when it all began. As Assistant General Manager at the original Gallery Place location of VIDA Fitness, shortly thereafter, he became General Manager, quickly working his way up to Director of Operations. During his tenure, Moore expanded the Urban Adventures Companies family of brands to include the many businesses and services that Washingtonians know and love. VIDA Fitness has grown to include five additional locations, with another location set to open in Reston Station next year. Moore’s dedication to exceptional customer experience and strong organizational culture has created significant growth and a loyal customer base.

"I am thrilled to continue serving Urban Adventures Companies as its newly appointed President, and look forward to this next chapter in our growth," said Moore. "Our purpose has always been to make your life better. We empower individuals to lead healthy and fulfilling lives through a shared commitment to wellness. We are excited to expand our geographic footprint into new markets, offering a truly unique and holistic wellness experience for our clients."

Under Moore's leadership, UAC has consistently raised the bar through groundbreaking fitness programs, state-of-the-art facilities, nutrition services covered by health insurance, and an array of wellness initiatives. His strategic vision has developed a strong community of wellness enthusiasts and established UAC as an industry leader.

With Moore at the helm, UAC is poised for an expansion phase opening new locations in new geographic markets. The company remains committed to providing exceptional lifestyle experiences to its customers, empowering everyone to live a healthier and more balanced life.

About Urban Adventures Companies, Inc:

Urban Adventures Companies (UAC) is a Washington, DC-based lifestyle company of the integrated and affiliated sectors of health and wellness, beauty and style, and dining and entertainment. Brands included in the Urban Adventures portfolio are Aura spa, Bang Salon, Capitol City Brewing Company, Penthouse Pool & Lounge, SweatBox, VIDA Fitness, and VIDA Pilates.

About VIDA Fitness:

With six uniquely designed and thoughtfully laid out locations in downtown Washington, DC and Arlington, VA, VIDA Fitness provides industry-leading facilities and programming, all powered by the best fitness professionals to support you in achieving your goals and creating a community where people of shared values can make meaningful personal connections. VIDA Fitness is dedicated to creating a supportive and inclusive environment that fosters personal growth, health, and well-being.

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