ENCINITAS, Calif.--(BUSINESS WIRE)--BUBS Naturals expands its product line to offer a holistic approach to daily nutrition. BUBS Naturals Hydrate or Die electrolyte drink mix is now available to help you hydrate fast and recover quickly, with no added sugar. With 2,000 mg of powerful electrolytes from nature, Hydrate or Die comes in Lemon and Orange flavors, along with Coconut, which is USDA Organic Certified and Whole30 Approved. The entire line is NSF for Sport Certified, the gold standard of clean label certifications.
“Until now, we’ve focused on essential protein and clean energy, and now, we’re adding hydration, as it is such a crucial part of overall health,” explains Sean Lake, Founder of BUBS Naturals. “We’ve crafted a hydration formula comprised of essential electrolytes derived from nature, not a lab.”
The foundation of BUBS’ Hydrate or Die is organic evaporated coconut water powder. Coconut water is a reliable source of potassium and chloride. Potassium is key to help maintain normal levels of fluid inside our cells, and it works well with sodium, while Chloride helps regulate fluid and nutrients going in and out of the cells.
Himalayan salt is the base of both BUBS’ Sodium and Chloride source, and Magnesium citrate from Aquamin provides a natural source of Magnesium pulled from ocean plankton. Sodium is key to contracting and relaxing muscles and maintaining the proper balance of water and minerals. Magnesium also plays a significant role in supporting muscle and nerve function and energy production.
“These natural ingredients combine to provide a key ratio of Sodium to Potassium to naturally occurring sugar that align Hydrate or Die as an Oral Rehydration Solution (ORS), according to the World Health Organization,” adds Lake. An ORS is a blend of Sodium, Potassium and Glucose that when combined are an ideal treatment for dehydration.
Proper hydration is crucial to:
- Regulate body temperature.
- Keep joints lubricated.
- Prevent infection.
- Deliver nutrients to cells.
- Keep organs functioning properly.
- Improve cognitive function, sleep quality and mood.
BUBS Hydrate or Die is 100 percent NSF for Sport Certified, which verifies that what is on the label is in the package and that the product does not contain unsafe levels of contaminants, prohibited substances or masking agents. In other words, clean natural electrolytes.
All three flavors have no added sugar, vegan (plant-based), non-GMO, Gluten-free and soy-free, and have no artificial flavors, colors, or preservatives.
BUBS Naturals product line is available for purchase on bubsnaturals.com and will be available on Amazon. The MSRP for 18-count is Lemon ($34), Orange ($34), and Coconut ($36). The MSRP for the 7-count is Lemon ($13), Orange ($13) and Coconut ($14).
BUBS Naturals was founded in 2017 and takes a holistic approach to health, focusing on high-quality natural products that help people live a fuller life. The BUBS namesake derives from Glen “BUB” Doherty, who was heroically killed in Benghazi, Libya in 2012. In addition to remembering Glen for the patriot that he was, the BUBS ethos centers around the passionate and adventure seeking life that Glen lived. Woven into the DNA of BUBS Naturals is that of professional athletes, top performers, rabble-rousers, and Navy SEALs. Starting with Collagen and MCT Oil Powder – backed by scientific research and discovery – is the endless pursuit to find the Fountain of Youth. For more on BUBS Naturals, visit www.BUBSNaturals.com.