SHANGHAI--(BUSINESS WIRE)--The 3rd Shanghai Coffee Culture Week will run between May 20 and June 2 as one of the benchmark events of the annual Double Five Shopping Festival. The city will usher in a range of coffee-themed promotion and cultural activities as well as popular coffee bazaars.
Local and boutique coffee brands, delivery platforms and other cultural units will offer free coffee to residents to celebrate Coffee Culture Week and stimulate local consumption of the brew.
Dozens of coffee-themed bazaars and festivals will be held which will combine coffee with all kinds of recreational activities such as concerts, theater, camping, augmented reality interaction and coffee masters' performances.
Many local iconic scenic spots and brands will mount different styles of distinctive events featuring the integration of coffee and culture. Five million coffee cup holders in a variety of styles, incorporating Shanghai's unique haipai culture, will be launched and delivered to visitors for free at cafes, cultural spaces and art galleries involved across the city.
Coffee companies and e-commerce platforms will initiate promotional, marketing and public activities to boost the coffee industry and do charity work for vulnerable groups.
The city's 16 districts will also leverage distinctive resources to host a string of coffee-themed events.