BOULDER, Colo.--(BUSINESS WIRE)--CrossFit today announced a new partnership with Momentous, naming the brand the Official Supplements and Sports Nutrition Partner of CrossFit and the CrossFit Games through the 2025 season.
“Momentous has a deep portfolio of innovative products and world-class experts working on bringing new solutions to market. We’re pumped to provide their athlete-focused supplements to the CrossFit community, who are always looking for ways to perform better and set new personal records,” said Rob Vartan, VP of Global Partnerships for CrossFit. “Their products are built to optimize human performance and Momentous goes a step further by providing the knowledge of why and how to best use them. This is a win-win for our athletes.”
Based in Park City, Utah, Momentous is on a mission to democratize high performance by making essential performance supplements and nutrition available to all. Designed by the world's leading experts in performance athletics, Momentous is the first and only brand to build formulas directly with and for experts from each of the four Major American Sports Leagues, the United States military, as well as renowned industry experts such as Dr. Andrew Huberman, Dr. Andy Galpin, Dr. Kelly Starrett, and Dr. Stacy Sims.
This strategic alignment will positively impact all levels of CrossFit, including athletes, coaches and affiliates, throughout the length of the partnership.
“By aligning with CrossFit, Momentous is taking a natural step forward in creating authentic partnerships that reflect our shared visions and philosophies,” said Jeff Byers, CEO of Momentous. “Together, we are creating inclusive communities that allow high performers from all walks of life to chase their own definition of high performance, whether you are an athlete, executive, first responder, or busy parent. We are excited to bring the world-class CrossFit athletes best-in-class training, recovery, and competition solutions.”
Momentous has a robust roster of professional athletes that includes CrossFit Games veterans Lauren Fisher and Samantha Briggs, the 2013 Fittest Woman on Earth. The Momentous product portfolio is rigorously tested by independent third parties that include NSF for Sport and/or Informed Sport certifications to guarantee the highest quality standards.
About CrossFit
In the 20 years since its founding, CrossFit has grown from a garage gym in Santa Cruz, California, into the world's most effective program for improving health and performance through nutrition and exercise. CrossFit is the world's leading provider of accredited, performance-based training courses and certifications and has more than 125,000 credentialed coaches across the world. The program can be scaled to welcome people of all ages and abilities, and millions of people have already experienced CrossFit's transformational benefits in more than 13,000 affiliated gyms across 158 countries. CrossFit also directs the CrossFit Games season, beginning with the annual CrossFit Open, through which athletes at every level compete worldwide, and culminating in the CrossFit Games, where top athletes compete for the title of Fittest on Earth®.
About Momentous
Based in Park City, Utah, Momentous is a holistic wellness and nutrition company, with a mission to empower the relentless pursuit of progress in health and performance. Designed by the brightest minds in performance athletics, but available for the everyday wellness enthusiast, Momentous is the first and only supplement brand to build formulas directly with experts from each of the four Major American Sports Leagues, launching in 2018 with a line of products designed by performance directors and dietitians from the NFL, NBA, NHL, and MLB. In 2021, Momentous merged with Amp Human to bring both brands under the Momentous brand identity. Amp Human’s flagship product, PR Lotion, unlocks the natural electrolyte bicarb to neutralize pH in the muscle during exercise, allowing athletes - from professional to recreational - to train harder, perform stronger and recover faster. PR Lotion is used by teams and athletes across the NHL, NFL, and NBA, and is the training product of choice for IRONMANChampions, Tour de France Winners, and Olympians. For more information please visit www.livemomentous.com.
