Rootine Recognized in Fast Company’s 2023 World Changing Ideas Awards Honorable Mention in Wellness Category

Seventh annual awards honor creative solutions to some of the biggest issues facing us today

Rootine's innovative approach to personal health ranks as a category leader changing preventative care

Rootine Precision Multivitamin: The smart multivitamin formula is tailored to your health data and goals. Each daily pack includes up to 20 proven nutrients in a custom dose designed to help your body perform optimally. (Photo: Business Wire)

NASHVILLE, Tenn.--()--The winners of Fast Company’s 2023 World Changing Ideas Awards were announced today, honoring sustainable designs, innovative products, bold social initiatives, and other creative projects that are changing the way we work, live, and interact with the world. Rootine earned an honorable mention in the Wellness category for its smart multivitamin backed by biomarker testing, the Precision Multivitamin.

Rootine is the precision nutrition category leader, revolutionizing personal health by offering convenient at-home lab tests and customized nutrient solutions tailored to each individual's unique needs. With its end-to-end solution, Rootine empowers members to understand their body and achieve their best health, faster.

Rootine’s core product, the Precision Multivitamin, harnesses best-in-class technology and considers individual DNA, blood, hormone, and lifestyle data to create the most accurate nutrient formula and deliver it through the most precise dosage on the market. The innovative microbead technology enables scientists to design and deliver the perfect smart nutrition formula that supports maximum energy, daily health support, and more.

This precision approach addresses the critical issue of micronutrient deficiencies and inadequate nutrition, which is linked to over 700,000 deaths each year and may affect up to 90% of U.S. citizens. Despite the vast amount of health data available today, 80% of people still turn to supplements without real-time feedback to understand and address their unique nutritional needs, often leading to inadequate results and significant wasted time and money.

“As the preventative health market is projected to reach $600B by 2030, it's crucial for consumers to have access to science-backed, personalized solutions that truly work,” said Rachel Sanders, Co-founder and CEO of Rootine. “Rootine bridges this gap by providing convenient at-home lab tests, customized nutrient solutions, and personalized guidance. Our unparalleled results can be tracked and felt, unlocking your full health potential. Rootine transforms the way members can understand and take control of their health.”

This year’s World Changing Ideas Awards showcase 45 winners, 216 finalists, and more than 300 honorable mentions—with health, climate, energy, and AI among the most popular categories. A panel of Fast Company editors and reporters selected winners and finalists from a pool of more than 2,200 entries across urban design, education, nature, politics, technology, corporate social responsibility, and more. Several new categories were added this year including rapid response, crypto and blockchain, agriculture, and workplace. The 2023 awards feature entries from across the globe, from Italy to Singapore to New Zealand.

Fast Company’s Spring 2023 issue (on newsstands May 9, 2023) will showcase some of the world’s most inventive entrepreneurs and forward-thinking companies that are actively tackling global challenges. The solutions cover everything from water reuse in urban environments and modular housing to an initiative combating book bans and a program that spotlights trans-friendly salons around the world.

“It’s an honor to be recognized by Fast Company as a World Changing Idea alongside remarkable innovators tackling the world's most pressing challenges,” said Sanders. “Our mission is to help people leverage their data to unlock their full health potential, faster. It's truly inspiring to be at the forefront of innovation, transforming the way people understand and take control of their personal health. We're excited to continue revolutionizing the health and wellness landscape and making a positive impact on our members’ health.”

“It’s thrilling to see the creativity and innovation that are so abundant among this year’s honorees,” says Fast Company editor-in-chief Brendan Vaughan. “While it’s easy to feel discouraged by the state of the world, the entrepreneurs, companies, and nonprofits featured in this package show the limitless potential to address society’s most urgent problems. Our journalists have highlighted some of the most exciting and impactful work being done today—from housing to equity to sustainability—and we look forward to seeing not only how these projects evolve but how they inspire others to develop solutions of their own.”

About the World Changing Ideas Awards: World Changing Ideas is one of Fast Company’s major annual awards programs and is focused on social good, seeking to elevate finished products and brave concepts that make the world better. A panel of judges from across sectors choose winners, finalists, and honorable mentions based on feasibility and the potential for impact. With the goals of awarding ingenuity and fostering innovation, Fast Company draws attention to ideas with great potential and helps them expand their reach to inspire more people to start working on solving the problems that affect us all.

About Rootine

Rootine is your go-to solution for understanding your body and achieving your health goals, faster. Our convenient at-home lab tests and customized nutrient solutions are designed to fit your unique needs, helping you take charge of your health like never before. We deliver unmatched results you can track and feel to unlock your full health potential. Experience optimal well-being for your body, not everybody with Rootine. Founded by Rachel Soper Sanders and Dr. Daniel Wallerstorfer, PhD and headquartered in Nashville, TN. Visit:


Ethan Peck
Jack Taylor PR


Ethan Peck
Jack Taylor PR