Coty Announces Comeback of philosophy

• New brand formulation principle: philosophy dermatologic wisdom™
• Latest product innovation: dose of wisdom™ bouncy skin reactivating serum
• Approval under the Cruelty Free International Leaping Bunny Programme

NEW YORK--(BUSINESS WIRE)--Coty Inc. (NYSE: COTY) today announced the comeback of philosophy with a new brand formulation principle, dermatologic wisdom™, its latest product innovation, dose of wisdom™ bouncy skin reactivating serum, and its approval under the Cruelty Free International Leaping Bunny Programme.

Expanding upon philosophy’s dermatological roots, the brand offers a refreshed formulation principle: dermatologic wisdom™. Built up over decades of skincare research, this principle leverages proprietary formulation techniques like encapsulation, microdosing, vectorization, or molecule grafting for superior, scientifically proven product efficacy with innovative, targeted, yet gentle delivery to the skin, even on sensitive skin.

“It is an exciting time for skincare brands in the Coty portfolio,” says Coty Chief Scientific Officer Dr. Shimei Fan. “philosophy is a beloved brand with loyal consumers who value its authentic approach to beauty, which is reflected in its new formulation principle. Combined with Coty’s deep skincare heritage and innovative IP, it is the perfect timing to give philosophy fans the brand comeback they have been waiting for.”

philosophy dose of wisdom™ bouncy skin reactivating serum is the first product under the new dose of wisdom™ franchise. This daily facial serum acts as a jumpstart for the skin, reactivating and restoring healthy bounce through in-depth hydration and collagen support. Essential actives—molecule grafted vitamin c and hyaluronic acid, plus philosophy’s patented vitality booster—are expertly delivered to optimize their benefits in a gentle way for all skin types, including sensitive.

philosophy’s approval under the Cruelty Free International Leaping Bunny Programme, the recognizable global gold standard for assessing cruelty free cosmetics and personal care products, gives the highest assurance that a company has made a genuine commitment to help end animal testing. To receive Leaping Bunny approval, a brand must meet strict global criteria and extend beyond laws governing animal testing. Approval includes checking a brand’s supply chain for animal testing and demands regular ongoing independent audits. Receiving the Leaping Bunny approval reflects Coty’s continued commitment to reducing the impact of its products and operations.

“At Coty, we know that consumers don't want to make trade-offs; they want efficacious, kind to the skin, and cruelty free skincare. As the original feel-good beauty brand, philosophy believes in a better approach to beauty,” says Coty Chief Brand Officer, Prestige Constantin Sklavenitis. “We are thrilled that philosophy has joined the ranks of other Coty brands which are approved under the Cruelty Free International Leaping Bunny Programme.”

philosophy founder Cristina Carlino—who was prescribed aggressive, corrective treatments that irritated her skin—partnered with the world's leading dermatologists and plastic surgeons to bring better, gentler, at home solutions directly to consumers. Driven by dermatological science, the brand was born in 1996 with two cult-favorite skincare products that are still beloved today: purity made simple cleanser and hope in a jar moisturizer, followed by the first gentle at-home peel.

Beginning in April in the US, and rolling out globally in the fall, the brand will introduce philosophy’s new principles and new visual codes—including the distinctive Leaping Bunny logo—across its website, digital campaigns, and in store.

About Coty Inc.

Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and our brands empower people to express themselves freely, creating their own visions of beauty; and we are committed to making a positive impact on the planet. Learn more at coty.com or on LinkedIn and Instagram.

About Cruelty Free International

Cruelty Free International is the leading organisation working to create a world where nobody wants or believes we need to experiment on animals. Their dedicated team are experts in their fields, combining award-winning campaigning, political lobbying, scientific and legal expertise and corporate responsibility. Educating, challenging and inspiring others across the globe to respect and protect animals, they investigate and expose the reality of life for animals in laboratories, challenge decision-makers to make a positive difference for animals, and champion better science and cruelty free living.

www.crueltyfreeinternational.org/go-cruelty-free-leaping-bunny

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