Buxton Announces Strategic Growth Investment Led by PSG

Funding Aims to Accelerate Growth of Buxton’s Retail Customer Analytics and Performance Management Platform

PSG Senior Advisor Jim Swift Appointed CEO; Founders Tom Buxton and David Glover Join Board of Directors

FORT WORTH, Texas--(BUSINESS WIRE)--Buxton, a leader in retail customer analytics, today announced a strategic growth investment led by PSG, a leading growth equity firm partnering with software and technology-enabled services companies to help accelerate their growth. Financial terms were not disclosed. Additionally, the company announced that PSG Senior Advisor Jim Swift has been appointed Chief Executive Officer, and that founders Tom Buxton and David Glover will join the Board of Directors.

Buxton is a software-based customer analytics platform that leverages demographics, psychographics and buying behavior data to help companies better understand consumer behaviors and ultimately improve customer acquisition, customer relationship management, retail operations and site selection. Additionally, the platform helps companies optimize their in-person, online and omnichannel performance and manage their physical location strategies.

The proceeds of the funding will aim to help Buxton expand its suite of products and services and continue to innovate on behalf of U.S. companies across the retail, restaurant, hospitality and healthcare sectors.

“Truly understanding your customers and predicting their needs and future behaviors are essential capabilities for consumer-oriented businesses to succeed in an increasingly omnichannel, rapidly changing environment,” said Mr. Swift. “I am grateful to Tom and David for their trust and the opportunity to lead Buxton into this exciting new chapter, and with the support of PSG, we believe we will be well positioned to continue our mission to provide powerful consumer insights that go beyond demographics and the software solutions to make those insights actionable.”

“Since its inception nearly 30 years ago, Buxton has strived to build a reputation as a trusted innovator in analytics with market leaders across several different retail-related industries,” said Tom Reardon, Managing Director at PSG. “We are excited to partner with Jim Swift and the Buxton team to build on that legacy and help drive long-term, sustainable growth in a market that we believe has significant tailwinds.”

About Buxton

Buxton is a software-based customer analytics platform that uses demographic, psychographic and buying behavior data to help retail-related companies understand consumer behaviors in order to improve customer acquisition, customer relationship management, retail operations and site selection. With Buxton, companies can develop more effective marketing campaigns, forecast with more accuracy, know where to review store-level operation strategies and identify site expansion or relocation opportunities. Today, Buxton serves more than 400 customers across a range of industries, including Red Wing Shoes, Chicken Salad Chick, Heartland Dental and OrangeTheory. To learn more about how Buxton can help deliver results, visit www.buxtonco.com

About PSG

PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. Having backed more than 120 companies and facilitated over 430 add-on acquisitions, PSG brings extensive investment experience, deep expertise in software and technology, and a firm commitment to collaborating with management teams. Founded in 2014, PSG operates out of offices in Boston, Kansas City, London, Paris, Madrid and Tel-Aviv. To learn more about PSG, visit www.psgequity.com.