Global Smart Advertising Services Market Report 2023: Sector to Reach $1.87 Trillion by 2030 at a CAGR of 20.4% - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--The "Smart Advertising Services Market Size, Share & Trends Analysis Report By Service Type (Email Advertising, Video Advertising, Mobile Advertising), By Platform Type, By Pricing Model, By Enterprise Size, By End-user, By Region, And Segment Forecasts, 2023 - 2030" report has been added to ResearchAndMarkets.com's offering.

The global smart advertising services market size is expected to reach USD 1.87 trillion by 2030, expanding at a CAGR of 20.4% during the forecast period.

Companies Mentioned

• YouTube
• Meta
• Google LLC
• VaynerMedia
• Omnicom Group Inc.
• ibex Limited
• Interpublic Group of Companies, Inc.
• Twitter, Inc.
• TikTok
• Hulu LLC
• Amazon.Com, Inc.
• Alibaba Group Holding Limited
• Microsoft
• WPP plc
• Accenture
• Deloitte
• IBM
• BlueFocus

Smart advertising services are the services offered by advertising agencies to create ad campaigns for businesses based on consumer preferences and drive traffic to businesses' websites.

Advertisers have realized that presenting high-quality digital media on digital displays is particularly helping in capturing consumer attention, encouraging consumer interaction, and increasing brand recognition, which is particularly driving the demand for smart advertising services.

Increasing digitization has created new channels (such as social platforms) to advertise any company's offerings. Similarly, changing data consumption, availability of multiple advertisement channels, and rising internet penetration have propelled advertising agencies to develop innovative ad campaigns and attract more audiences.

The outbreak of the COVID-19 pandemic severely impacted enterprises across several industries, including smart advertising services. The industry witnessed considerable obstacles in operations as lawmakers and companies put in place preventive measures to keep employees safe. Advertising media suffered a substantial decrease in investments during the pandemic.

Revenue losses resulted in temporary layoffs at numerous advertising agencies. Furthermore, the lack of economic activities had an impact on the demand for smart advertisements. Advertising companies have started shifting their focus to alternative delivery channels, particularly Over-The-Top (OTT) providers. As a result, many major media companies across the globe have increased their investments in over-the-top services in recent years. This trend is likely to continue with the increasing audience base on OTT platforms, thus contributing to market growth.

SEO particularly targets unpaid traffic to improve the quality of the traffic to the website from search engines. A website with a higher ranking on the SERP can potentially capture more users and open more business opportunities. A subset of online marketing is search engine advertising (SEA). Search engines such as Google and Bing display advertisements in the form of text or graphics.

North America dominated the smart advertising services industry in 2022 as it is experiencing high penetration of smart advertising services owing to the region's tendency to adopt new technologies. The increasing number of manufacturers of electronic display products and hardware components, software developers, and research and development activities across the U.S. and Canada is expected to fuel regional growth.

Smart Advertising Services Market Report Highlights

• The growing preference for digital media, the increasing adoption of digital displays, and the continued rollout of high-speed mobile data networks are the key factors that are expected to drive the growth of the smart advertising services market
• Advertising companies have started shifting their focus to alternative delivery channels, particularly Over-The-Top (OTT) providers. As a result, many major media companies across the globe have increased their investments in over-the-top services in recent years
• The search engine advertising segment dominated the overall market with a revenue share of 26.3% in 2022 and is expected to witness a CAGR of over 21.0% during the forecast period.
• The performance-based advertising segment dominated the overall market in 2022 and is expected to maintain its dominance across the forecast period
• The primary source markets for smart advertising services are the U.S., Canada, the U.K., Germany, France, China, Japan, India, Brazil, and Mexico. The U.S. is anticipated to be the primary source market. The increasing number of manufacturers of electronic display products and hardware components, software developers, and research and development activities across the U.S. and Canada is expected to fuel the smart advertising industry's growth in North America

Key Topics Covered:

Chapter 1. Methodology and Scope

Chapter 2. Executive Summary

Chapter 3. Market Variables, Trends, & Scope Outlook

3.1. Market Lineage Outlook

3.2. Smart Advertising Services Market - Value Chain Analysis

3.3. Smart Advertising Services Market Dynamics

3.3.1. Market Driver Analysis

3.3.2. Market Restraint Analysis

3.3.3. Market Opportunity Analysis

3.4. Smart Advertising Services Market - Porter's Five Forces Analysis

3.5. Smart Advertising Services Market - PESTEL Analysis

3.6. COVID-19 Impact Analysis on the Smart Advertising Services Market

Chapter 4. Smart Advertising Services Market, by Service Type Outlook

Chapter 5. Smart Advertising Services Market Platform Type Outlook

Chapter 6. Smart Advertising Services Market Pricing Model Outlook

Chapter 7. Smart Advertising Services Market Enterprise Size Outlook

Chapter 8. Smart Advertising Services Market End-user Outlook

Chapter 9. Smart Advertising Services Market: Regional Estimates & Trend Analysis

Chapter 10. Smart Advertising Services Market Competitive Landscape

For more information about this report visit https://www.researchandmarkets.com/r/u4mec6

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