XFL and Genius Sports Strike Official Data Distribution and Fan Engagement Partnership

• Genius Sports granted exclusive data distribution rights for all XFL games
• New “XFL Pick’Em” game to drive digital fan engagement strategy

ARLINGTON, Texas & LONDON--(BUSINESS WIRE)--The XFL announced today that Genius Sports Limited (“Genius Sports”) (NYSE:GENI), has been named the Official Betting Data Distribution Partner and Free-to-Play Provider of the League.

Genius Sports has been granted the exclusive rights to distribute official data from every XFL game to its global network of media and betting partners. Sportsbooks will be provided with the fastest, most accurate feed of XFL data, while brands and advertisers will be able to access official XFL data through the Genius Marketing Suite, an all-in-one fan engagement platform.

To help the XFL expand its digital audience and drive fan engagement levels, Genius Sports has built a new “XFL Pick‘Em” game. This free-to-play game asks fans to predict the outcome of upcoming XFL matchups, including various proposition bets related to games, players, and teams. To gamify the experience, fans are asked to bet with football tokens, creating parlays to increase their potential score and improve their ranking on the league-wide leaderboard. Weekly winners will be eligible for a variety of prizes, including XFL Shop gift cards, and a grand prize winner will receive a trip for two to the 2023 XFL Championship Game.

“We continue to align ourselves with the best partners in the business to drive innovation and develop new ways to immerse our fans into the action of the game,” said Wendy Bass, XFL Chief Business & Legal Officer. “Genius is a leader in exploring the new frontier of next generation fan engagement. By working with Genius, we can leverage their expertise across technology and data management to make the XFL a more compelling and dynamic viewing experience for the benefit of fans, partners, and stakeholders.”

“For every sports league, an official data strategy that drives both new revenues and fan engagement levels is vitally important,” said Sean Conroy, Executive Vice President at Genius Sports. “We’re thrilled to partner with the XFL, connecting their games with the media and betting sectors while creating meaningful fan interactions through the bespoke XFL Pick‘Em solution.”

Up-to-date league, team, and player information is now available on Twitter from the XFL communications department at @XFL_PR.

Digital assets for the XFL can be found here: XFL.photoshelter.com/galleries

For more information, visit XFL.com and follow us on Twitter, Facebook, and Instagram.

ENDS

About XFL

The XFL's ownership group, led by Dany Garcia, Dwayne Johnson, and Gerry Cardinale's RedBird Capital Partners, is building a fan-first, fast-paced global professional football league with innovative rules and enhanced 360 game experience. The XFL will bring entertainment to world class football, with the goal of advancing the game of football and expanding player opportunities when it launches on February 18, 2023.

About Genius Sports

Genius Sports is the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.

We are the trusted partner to over 400 sports organizations, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.

Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality, connects the entire sports ecosystem from the rights holder all the way through to the fan.