Next Level Apparel Hires Michael Alexander as President to Lead its Commercialization Initiatives

LOS ANGELES--(BUSINESS WIRE)--Next Level Apparel (NLA) today announced another key addition to its executive team with Michael (Mike) Alexander taking on the role of President. Most recently, Mike served as Executive Vice President at Careismatic Brands, Inc., and brings 10 years of executive leadership in the apparel industry.

“This is a big win for us. Mike is joining us at time when we have a lot of momentum and he makes us that much stronger,” said NLA CEO Randy Hales. “He played a key role in the growth of Careismatic from $200M to over $600M during his tenure, including a three-year initiative that grew the digital revenue side of the business to over $100M.”

As President at NLA, Alexander will have leadership responsibility for sales, marketing, and product management, with a focus on implementing strategic initiatives that deliver a cohesive, cross-functional go-to-market approach aimed at growing the company’s top line.

While at Careismatic Brands, Inc., Alexander provided strategic direction and leadership to cross-functional teams, including B2B and D2C sales, product design and merchandising, marketing, and customer service. He is known for his visionary leadership, strategic omni-channel growth, and customer centric approach.

“This is like joining a team on its way to the Super Bowl. I’m thrilled to be joining the company and to do my part to build upon the successes at Next Level Apparel,” said NLA’s new President. “I believe there are many opportunities to expand our product offering in adjacent categories and grow with both our existing customers and new ones, along with extending our global footprint.”

Alexander graduated with an MBA from Loyola Marymount University in Los Angeles, CA after earning his bachelor’s degree in Business Administration from National University in La Jolla, CA.

Next Level Apparel is a design innovator, industry leader and top supplier of premium blank apparel. NLA put its stamp on the map as a blank apparel pioneer in the printwear industry by answering the call to its customers’ need for a Sublimation T-shirt. The company’s passion for exceptional craftsmanship catalyzed the development of more styles and ultimately formed the Next Level Apparel® brand – putting the customer first, always, and in all ways. The company’s tagline, “Ready to Inspire,” ™ is a commitment to finding new ways to make it easier for customers to keep their shelves fully stocked with thoughtfully designed premium blank apparel that offers exceptional printability. NLA is committed to sustainable, legally compliant, and ethical operations worldwide.