Pulse For a Cause with Pure Barre in Celebration of Heart Month

Leading National Barre Brand Teams Up with American Heart Association in February to Raise Awareness and Funds for Heart Health

IRVINE, Calif.--(BUSINESS WIRE)--In support of Heart Health Month this February, Pure Barre, an Xponential Fitness brand offering the most effective full-body barre workout, is teaming up with the American Heart Association, the world’s leading non-profit organization focused on heart and brain health for all. Together they aim to help the Pure Barre community take charge of their heart health through education, awareness and movement.

Throughout the month of February, Pure Barre will highlight heart-healthy initiatives starting with their “I Pulse For” campaign. This campaign will encourage members and staff to find their #PureHeart “why” and share who they pulse for every day when they come to class, through an “I Pulse For” sign, which will be displayed in participating Pure Barre studios all month long.

On February 3, “National Wear Red Day”, Pure Barre will ask members and its social media followers to wear red to bring greater attention to heart disease as a leading cause of death among Americans. Pure Barre will also provide their community with the opportunity to donate directly to the American Heart Association at the studio via QR codes and online. These donations allow the association to fund innovative research, advocate for the public’s health, and share lifesaving resources.

“Your heart is the most important organ in your body," said Regan Stokes, President of Pure Barre. "We’re thrilled to partner with the American Heart Association to share education on heart health with our community and further their vital mission. By raising this awareness and providing an inclusive space to achieve the recommended 150 minutes of moderate physical activity per week in a variety of group class formats, we can save and improve lives within our community and beyond.”

“The American Heart Association has long understood the relationship between physical activity and good heart and brain health,” said Jacqueline Eubany, MD, Orange County Board President. “For that reason, we are excited that Pure Barre is a new national Life is Why supporter helping to raise awareness around heart disease and stroke across their Pure Barre studios, while allowing members to raise vital funds for the mission of the American Heart Association.”

Offering an effective full-body workout focused on low-impact, moderate to high-intensity movements that improve strength and flexibility for everybody, Pure Barre has quickly become one of the largest franchised fitness brands in the world with over 600 studios.

For more information about Pure Barre visit https://www.purebarre.com/ or download the Pure Barre app. To learn more about the American Heart Association and ways you can control your heart health visit https://www.heart.org/en/.

ABOUT PURE BARRE:

Founded in 2001, Pure Barre is the largest barre brand by number of studios, offering a range of effective, low-impact, full-body workouts for a broad range of fitness levels. Pure Barre has five signature class formats including introductory, classic barre, interval training, resistance training, and restorative stretching. Its high-quality instructors receive specialized multi-tiered training allowing for class format and choreography to be refreshed on a quarterly basis. Ranked on Entrepreneur Magazine’s Franchise 500 each year and the Fastest-Growing Franchises in 2021 & 2022 as well as Inc. Magazine’s Inc. 5000 in 2020, Pure Barre is headquartered in Irvine, CA and backed by Xponential Fitness, the largest franchisor of boutique fitness brands. To learn more about Pure Barre, visit https://www.purebarre.com/.