Pure Barre's Most Intensive Fitness Challenge Returns This March

Barre Stronger Challenge Encourages Participants to Push Limits With 20 Classes in 31 Days

IRVINE, Calif.--(BUSINESS WIRE)--Pure Barre^®, an Xponential Fitness brand offering the most effective full-body barre workout, is bringing back its highly anticipated Barre Stronger Challenge. From March 1 through March 31, members and new clients are invited to take on the challenge of completing 20 classes in 31 days at participating Pure Barre studios across North America.

Now in its sixth year, the Barre Stronger Challenge is an annual favorite for Pure Barre enthusiasts, attracting over 28,000 participants in 2024. The program incorporates Pure Barre’s four signature class formats — Pure Barre Classic, Define, Align, and Empower — offering a well-rounded fitness experience designed to help participants build strength, improve endurance, and establish consistency.

“The Barre Stronger Challenge is an incredible opportunity for our members to elevate their fitness routines, connect with their local studio communities, and emerge stronger in every way,” said Caroline Linton, Chief Marketing Officer of Pure Barre. "While it is our most physically demanding challenge of the year, our passionate teachers and supportive community create a motivating environment to push through the burn to feel the benefits beyond the barre. As we welcome the spring season and warmer weather, this month-long journey is the perfect way to recommit to wellness goals and lift, tone, and burn toward a stronger self.”

Participants can join the challenge through the Pure Barre app starting March 1 or by signing up at their nearest participating studio. New clients are encouraged to get started with a free introductory barre class before diving into the challenge.

For more information about Pure Barre and the Barre Stronger Challenge, visit https://www.purebarre.com/.

ABOUT PURE BARRE

Founded in 2001, Pure Barre is the largest barre brand by number of studios, offering a range of effective, low-impact, full-body workouts for a broad range of fitness levels. Pure Barre has four signature formats including classic barre, weight-based strength training, interval training, and restorative stretching, as well as an introductory format. Its high-quality instructors receive specialized multi-tiered training allowing for class format and choreography to be refreshed on a quarterly basis. Ranked on Entrepreneur Magazine’s Franchise 500 each year and the Fastest-Growing Franchises in three years running as well as Inc. Magazine’s Inc. 5000, Pure Barre is headquartered in Irvine, CA and backed by Xponential Fitness, one of the leading global franchisors of boutique health and wellness brands. To learn more about Pure Barre, visit https://www.purebarre.com/.